What are the responsibilities and job description for the Marketing Analytics Specialist - Remote Eligible position at First American?
This role requires a detail-oriented analyst with strong technical skills and the ability to synthesize complex performance data into executive-ready stories. You will play a key role in shaping strategic decisions by delivering insights that influence senior leadership and guide enterprise-wide marketing investments
WHAT YOU'LL DO
Dashboard Development & Reporting
- Build and maintain dashboards for campaign, channel, and ROI performance.
- Deliver reporting that is timely, accurate, and actionable for both operational and executive use.
Data Accuracy & Validation
- Validate marketing data for accuracy, eliminating duplicates and errors.
- Partner with Marketing Ops to ensure attribution integrity and consistent tracking.
Campaign & ROI Insights
- Deliver campaign performance readouts in clear, digestible formats.
- Translate data into insights and stories that influence leadership decisions and drive enterprise-level optimization.
Experiment Analysis
- Partner with channel managers to design experiments and define success metrics.
- Analyze and report on validated tests, highlighting learnings and implications for future campaigns.
Tools & Technology
Fluency with analytics and BI platforms, including:
- 3-5 years in marketing analytics, business intelligence, or performance reporting.
- Proven experience building dashboards and campaign reporting frameworks.
- Strong data validation and QA skills, with a focus on accuracy.
- Ability to synthesize complex data into clear insights and recommendations.
- Familiarity with attribution modeling and test/learn frameworks.
- Collaborative mindset, with experience working across Ops, Paid Media, and Demand Gen teams.
WHAT YOU'LL BRING
Mindset
- Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.
- Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
- Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
- Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit. Translates results into digestible information and avoids buzzwordy jargon.
Why Join Us
- Play a critical role in shaping how the Performance Marketing CoE proves impact.
- Turn marketing performance into insights that guide investment and optimization decisions.
- Help establish a culture of data discipline, transparency, and continuous improvement.
Salary Range: $62,700.00 - $83,600.00
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
What We OfferBy choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **
First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).
First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.
Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.
Salary : $62,700 - $83,600