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Brand Ambassador

FIRESTONE WALKER INC
Paso Robles, CA Full Time
POSTED ON 7/13/2026 CLOSED ON 8/8/2026

What are the responsibilities and job description for the Brand Ambassador position at FIRESTONE WALKER INC?

Who we are: 

Born in a humble shed on the back-forty of the family vineyard, Firestone Walker is a California beer company like no other – founded by two brothers-in-law who simply wanted to make the perfect beer. Now a regional craft brewery, our singular purpose remains – to craft the world’s best beers. Passionately in pursuit of the perfect beer… and never satisfied. 

Job Summary:  

The part-time Brand Ambassador will attend events on behalf of Firestone Walker Brewing Company where our brands (Firestone Walker, Mind Haze, 805, and Cali Squeeze) are represented. The Brand Ambassador will be responsible for setting up equipment and displays, pouring beer, handing out materials and educating consumers on our brands. These events can vary from surf contests, tasting events, or music festivals, with activations ranging from a small single day event with low attendance to a multi-day highly attended event. 

Essential Job Duties and Responsibilities:  

Specifically, the responsibilities of the position include, but are not limited to, the following activities: 

• Maintain general brewing and brand knowledge of specific Firestone Walker brewing information and brands 

• Assist and run off-site events in areas where Firestone Walker beer is sold or brands      are represented as    assigned by the Field Marketing          Manager 

• Secure and transport beer, retail, or event equipment to and from event sites 

• Set up, break down and clean pouring stations at event sites 

• Pour beer tastings while engaging and educating consumers at events 

• Understand basic maintenance of event equipment that is utilized 

• Understand and be able to answer basic questions about general beer knowledge,        Firestone Walker products and brands, and the company      itself 

• Ensure FW brand standards are followed at all events 

• Assist with account promotions as needed 

• Help identify local influencers within assigned region 

• Report to and remain in regular correspondence with the Field Marketing Manager no    less than once a month to check-in 

• Other duties as assigned 

Qualifications:

QUALIFICATIONS: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.  

  • High School Diploma or equivalent with prior experience and knowledge in marketing, branding, and draft operations.  Some prior experience working and/or planning events and pouring beer.   

  • Ability to effectively communicate verbally and in writing.  

  • Ability to define problems, collect data, establish facts, and draw valid conclusions.   

  • Responsible Beverage Service certification.  Documentation showing you are legally able to drive.  

  • Extremely friendly and outgoing. Ability to appeal to consumers and convince them why they should buy our product.  

  • Strong organizational skills, and solid decision-making skills. Ability to manage and multitask in a fast-paced environment.  

  • Ability to travel for events.  

 

What Firestone Walker Offers:  

  • Employee discount of 50% off food, beer, and merchandise 

  • Periodic beer giveaways for employees 21  

  • Flexible Savings Account (FSA)  

  • Paid Sick Leave  

  • 401(k) retirement plan including company paid profit sharing & 4% safe-harbor matching 

  • Employee Assistance Program (EAP) 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.  

Firestone Walker is an Equal Opportunity Employer and does not discriminate based on any protected class. 

Salary : $19

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