Manager, Digital Marketing - Off-Premise, Firehouse Subs, US

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Roles And Responsibilities

• Growth Strategy: Develop and execute a data-driven strategy to grow third-party delivery balancing sales growth with margin optimization.
• Marketplace Performance: Own performance across delivery platforms (DoorDash, Uber Eats, Grubhub, ezCater), including promotions, ads, and merchandising.
• Product & UX: Manage the end-to-end user experience across third-party platforms, including menu architecture, pricing, and availability.
• Commercial Optimization: Build and optimize promotional calendars, ensuring efficient spend and strong ROI across all marketplace investments.
• Channel Governance: Establish pricing, menu, and availability guardrails across all off-premise channels to protect brand standards and profitability.
• Testing & Innovation: Lead a test-and-learn roadmap (promotions, bundling, upsell strategies, group ordering) to improve conversion and order size.
• Analytics & Insights: Develop and maintain KPI dashboards (sales, fees, check size, profitability, conversion, ratings, cancellations, etc.) to inform decisions and strategy.
• Vendor Management: Own relationships with third-party delivery partners and technology providers, including regular business reviews and performance tracking.
• Product Roadmap: Define and prioritize enhancements across ordering platforms based on business goals and franchisee feedback.
• Franchisee Engagement: Partner closely with franchisees and advisory groups to gather insights, drive adoption, and ensure successful execution.
• Leadership Communication: Deliver clear updates and recommendations to senior leadership, including the Brand President.
  
  

Skills, Experience And Education

• 3–5 years of experience in digital commerce, marketplace management, or off-premise strategy, ideally in QSR or the restaurant space
• Proven ability to drive growth through third-party delivery platforms with strong understanding of promotions, ads, and unit economics
• Experience working with digital ordering ecosystems (e.g., Olo, aggregators, POS integrations)
• Strong analytical skills with experience using tools like SQL, Tableau, Power BI or Looker
• Track record of owning cross-functional initiatives (product, marketing, operations)
• Experience managing external partners and vendors, including negotiations and performance management
• Strong communication skills with the ability to influence stakeholders across all levels
• Ability to operate both strategically and tactically in a fast-paced environment
• Bachelor’s degree required (technical or analytical field preferred)
  
  

#Firehouse

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.