Demo

General Manager

FIREBRAND
Whitefish, MT Full Time
POSTED ON 10/23/2025 CLOSED ON 12/23/2025

What are the responsibilities and job description for the General Manager position at FIREBRAND?

Work in an amazing destination town surrounded by breathtaking mountains and pristine lakes filled with year-round adventure!
Enjoy world class mountain biking, hiking, fishing, ziplining, horseback riding, river rafting, water sports, Glacier National Park, and more...


The Firebrand Hotel
, located centrally in downtown Whitefish is seeking a General Manager to work with our Averill Hospitality Team.

The Firebrand Hotel brings urban sophistication and service combined with the atmosphere and adventurous style of Northwest Montana’s rugged landscapes.


PRINCIPLE RESPONSIBILITIES AND POSITION PURPOSE

The General Manager oversees all lodging operations, food and beverage, spa services and group functions. Manages all aspects of the property including operations, staffing, guest satisfaction, property maintenance and appearances, operating costs, budgets, and forecasts to ensure that the organization meets stated goals. The General Manager is responsible for establishing and overseeing every aspect of hotel operations on a day-to-day basis as well as creating goals and objectives for future growth and success.


MAIN DUTIES AND RESPONSIBILITIES

  • Lead and inspire all employees to work to their highest capabilities to achieve the highest possible standards.
  • Uphold philosophy and values of Averill Hospitality
  • Drive new market and business development
  • Encourage good guest relations. Be available at peak business times and for special guests. Work very closely with VIPs. Meet, greet, and see to the comfort of all guests
  • Establish a liaison to provide special attention to key clients
  • Maintain good rapport with, and takes leadership role in, appropriate professional associations, educational institutions, philanthropic organizations and community groups. Ensure that the property participates in relevant industry, trade and community events
  • Understand company objectives
  • Direct the control of costs and expenses in all areas
  • Implement and support programs to enhance product and service quality
  • Direct programs for training and development of the management employee staff so that all areas of the operation are supervised properly and are geared to perform to the highest level
  • Institute a program of regular inspections to see that standards are maintained
  • Maintain an atmosphere within the property that encourages an exchange of information and builds rapport between all employees
  • Assist in employee development and succession planning for all employees
  • Institute whatever safety measures are necessary to comply with appropriate Local and National regulations
  • Develop and implement procedures to improve operations
  • Responds to calls and questions from owners, guests, employees and departments.
  • Provides customer service to guests, owners, employees and departments.
  • Interview and hire staff
  • Manage the service recovery process to resolve guest complaints quickly
  • Control and approve hotel departmental labor and payroll
  • Conduct management performance reviews and personnel action plans for disciplinary actions and termination as required
  • Plan and administer monthly team meetings/training sessions
  • Adhere to all company procedures and regulations as well as standard operating procedures
  • Ensure staff's full compliance with AH and departmental operating controls, SOPs, procedures, and service standards
  • Be available to respond to any guest or employee emergencies
  • All other duties as assigned by the Area Director of Operations


SPECIFIC JOB KNOWLEDGE, SKILLS, AND ABILITY

The GM must have the ability to establish and maintain effective working relationships, communicate effectively with staff and management, analyze and resolve problems, use independent judgment, and deal successfully with public. This position requires the capability to understand and follow both oral and written directions as well as knowledge and usage of correct business English and office practices. Must have necessary skills to perform intermediate math and use computer software programs. Strong community relations with people and businesses.

Must present knowledge of the hospitality industry and operations. Possess knowledge of financial budgeting and forecasting, billing and purchasing, and employee relations. Must be able to effectively communicate to co-workers and owners / guests.

The GM must possess the following knowledge, skills, and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job with or without reasonable accommodati

  • Management skills with the ability to manage change effectively
  • Demonstrates integrity and business ethics
  • Strong community relationship
  • Ability to conceptualize the mission
  • Provide leadership to position the property to achieve the mission and lead by example
  • Provide leadership to departments to achieve their goals and objectives
  • Communicate the goals and objectives and inspire employees to achieve those goals
  • Ability to inspire, train, and develop employees for promotion
  • Develop and implement a business plan with a proven ability to increase revenue
  • Financial budgeting and forecasting
  • Ability to deal effectively with employees, vendors, contractors, etc.
  • Ability to coordinate and cooperate with other departments.
  • Ability to access and accurately input information into a computer using a moderately complex computer system.


ORGANIZATIONAL RELATIONSHIPS

Positions directly reporting to this position (titles):

  • Assistant General Manager
  • Restaurant Manager
  • Executive Chef
  • Sales Coordinator

QUALIFICATION STANDARDS

EDUCATION

  • High School diploma or equivalent required
  • 4-year college degree in hospitality or related field preferred

EXPERIENCE/ LICENSES OR CERTIFICATES

  • 4-5 years prior guest service experience preferred
  • Hospitality experience required
  • 3-4 years prior supervisory or management experience required

The General Manager position is expected to normally keep a 5 day a week schedule, 40 hours per week can be expected, however it can be more or less depending on the business needs.

Averill Hospitality, offers part and full time, year-round employment, competitive compensation, and a full benefits package including paid holidays, paid time off, insurance, and company discounts in Whitefish, Montana's premier leisure and outdoor activity destination on the shores of Whitefish Lake.

Averill Hospitality provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Salary.com Estimation for General Manager in Whitefish, MT
$95,474 to $139,393
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