What are the responsibilities and job description for the Field Marketing Manager (Latam) position at fireblocks?
The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
This is an opportunity to work with a fast-growing team to drive sales growth within South America. You'll collaborate closely with sales leadership in the region to create a marketing strategy that includes both online and offline tactics to create pipeline and revenue within the region. You’ll work closely with a wide range of cross-functional peers, and be responsible for executing and managing all marketing activities within the region.
This role will be based out of Sao Paolo, Brazil.
What You'll Do
- End-to-end planning and implementation of field marketing programs to generate a pipeline for the South American sales team
- Work closely with key internal stakeholders to help develop and implement a go-to-market strategy that incorporates online and offline tactics
- Lead strategy development and execution of customized virtual and in-person events
- Report on all marketing activities and associated ROI within the region
- Develop expert knowledge of the region and industry, knowing all current regulations, key players, and areas of opportunity
- Ability to understand sales priorities, and translate them into marketing programs
- Create a trusted and respected relationship with Sales and Account Management teams and become their “go-to” for all marketing-related needs
- Build relationships with customers and partners to identify new opportunities that benefit both the customer and Fireblock
What You'll Bring
- Bachelor's degree or equivalent
- Five years of B2B technology marketing experience with an understanding of channel and funnel marketing tactics
- Must thrive in a fast-paced, complex, dynamic, multi-cultural environment where multitasking, transparency, and prioritizing are required
- Strong project management skills
- Strong communication skills (both verbal and written)
- Fluent in both English and Portuguese
- Entrepreneurial mindset
Nice-to-Haves
- Marketing Communications: writing, ppt slides, social media, presenting in person and via the web, and processing those inputs into a strategy and execution plan
- Understanding of Hubspot, Salesforce, Google Analytics, Google Adwords, and email marketing platforms. Bonus for experience managing programmatic campaigns!
- Marketing Campaign Management: budget management and the ability to define, develop, optimize, and refine channel campaigns with a solid strategy, offers, design, messaging, audience segmentation, and creative development and production
- Experience in crypto, tech, and finance marketing
- Fluent in Spanish
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.
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