Communications Specialist (Hybrid)

Communications SpecialistThe Washington, DC office of Finnegan, one of the world’s leading and largest intellectual property law firms, is seeking a Communications Specialist. The individual will assist with the development, review, and distribution of external and internal communications across multiple platforms.  They will develop and support the firm’s communications efforts.Responsibilities: External Communications and Content GenerationCoordinate collaborative public relations and media efforts across the firm, including identifying substance, establishing deadlines, and ensuring they are met; and supporting and collaborating with team members, PR agency, and attorneys. Examples include:Coordinate the day-to-day operations with the firm’s outside PR agency. Coordinate scheduling for media interviews and facilitate the attorney-authored articles process. Successfully manage simultaneous inquiries and time sensitive requests.Assist with identifying topics for content (including podcasts, IP Updates, articles, etc.) for clients and contacts of the firm to provide them with information on substantive legal developments of significance to their businesses. Gain knowledge of attorney experience based on practices, industries, and geographical regions to assist in identifying appropriate spokespeople for media opportunities. Draft high-quality news content, such as media mentions and press releases.Monitor and perform general internet searches for news or mentions of the firm.Serve as a project manager for communications initiatives across various forms of content generation. Plan, organize, and implement projects, including outlining timelines and ensuring the appropriate team members are involved to further the reach of the firm’s content:Coordinate the development of integrated content campaigns to promote trending topics and key initiatives. Maintain content calendar to ensure coordination across relevant teams regarding the promotion of significant news, events, and content.Responsible for posting content-related items to the firm’s website and producing eMarketing files including, but not limited to articles, blogs, IP updates, news, and podcasts. Identify and draft messaging for the digital communications coordinator to share on social media to promote significant firm news, recent blog posts, alumni, diversity content, IP Updates, articles, and podcasts.  As needed, work with the digital communications coordinator and the graphic designer to develop short videos for use on social media and other forms of communication channels.  Support the development of the firm’s editorial and branding standards, policies, reporting metrics, and relevant files.Regularly monitor analytics and engagement of articles, blogs, IP updates, news, and podcasts using Google analytics. Provide suggestions and recommendations for new content based on analytics and engagement. Log and save articles and news items in the CRM system and network and file management systems.Work with the firm’s photographer to coordinate the process for professional bio photos.Internal Communications Compile and create internal newsletters, such as BD Weekly Resources, and the firm’s newsletter, Finnegan Frontline.Respond to requests for existing communications and materials (PPTs, articles, etc.) by conducting keyword searches in NetDocuments, the firm website, and other resources.Assist with internal communications, including drafting content for posting to Finnegan’s intranet, Finnegan411.Knowledge, Skills, and Abilities Bachelor’s degree and 4 years’ experience with various, communications channels, content strategy, and relevant digital and social media platforms.Excellent written communication and editorial skills. Knowledge of digital marketing communication platforms with a proven track record of effective communication, including best practices to generate leads and drive ROI.Strong understanding and interest in working with a wide range of technologies.  Demonstrated proficiency with HTML and MS Office Suite (Word, Excel, and PowerPoint). Basic Photoshop skills, including editing text and cropping images, desired. Advanced design skills are a plus.Strong organizational and project management skills.Detail oriented with good grammatical and proofreading skills.Knowledge of marketing in a professional services setting. The firm offers an excellent compensation and benefits package and is an equal opportunity employer.

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