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Public Relations Associate Vice President, Consumer Outdoor Brands PR (NYC Remote)

FINN Partners
FINN Partners Salary
NY Remote Full Time
POSTED ON 4/28/2025
AVAILABLE BEFORE 5/28/2025

Responsibilities

  • Lead the execution of integrated and successful public relations campaigns / programs that exceed client goals.
  • Maintain clear and consistent communications; provide proper direction and counsel; and offer problem-solving solutions to clients.
  • Develop and grow senior client relationships.
  • Lead internal teams and drive their growth; provide proper feedback and guidance; motivated to be creative and achieve excellent results.
  • Review and develop press materials, including but not limited to press releases, media advisories, key messages, Q&As, and executive remarks.
  • Develop overall communications media strategy for clients; manage profitability and financial aspects of accounts.
  • Utilize excellent contacts to secure consistent media coverage across a wide range of consumer, F&B, business, lifestyle, and news publications.
  • Establish new media contacts to expand reach across print, online, TV, social, radio and podcasts.
  • Generate new business opportunities and help secure new clients; research and participate in new business presentations; develop RFPs that showcase our unique capabilities and proven results.

Requirements :

  • 6 years of prior PR leadership roles focused on consumer public relations strategies and program execution, ideally with consumer lifestyle and outdoor brands.
  • Bachelor’s degree in public relations, or communications related field is required. MBA or post-graduate degree is a plus.
  • Proven history of leading PR teams and driving results.
  • True passion for staying abreast of industry and consumer trends and creatively capitalizing on them.
  • Exceptional media relations with many top-tier national and trade outlets; proven history of media placements and established contacts.
  • Ability to develop and execute successful media relations, affiliate, and influencer programs.
  • Excellent writing and editing skills (familiar with AP style).
  • Strong communications skills, project management capabilities and proven problem-solving ability.
  • Ability to manage multiple projects simultaneously and meet all deadlines.
  • Effectively work as part of a team, share information freely and support the common goals of the group. Is a true team player.
  • Detail-oriented, organized, hardworking, flexible, and thorough.
  • LI-KM1 #LI-Remote New York, NY

    Salary range is $90,000 – $105,000. The salary offered will be commensurate with the selected candidate’s experience and dependent upon the workplace.

    Salary : $90,000 - $105,000

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