Social Media Manager

Description

Position at Fingerpaint Marketing

Objectives Of This Role

As a Social Media Manager at Fingerpaint, you will play a key role in shaping and executing social media initiatives for a diverse portfolio of pharmaceutical and health & wellness clients. You’ll manage the day-to-day social media efforts for client brands, including strategy execution, paid social advertising, reporting, and analysis, while partnering with internal teams and external agencies to ensure integration across all marketing efforts.

The ideal candidate brings an analytical mindset, strong communication skills, and a curiosity to continuously grow in social media and strategy.

Duties and Responsibilities

• Develop and execute social media strategies for pharmaceutical brands, across HCP and DTC audiences
• Activate, optimize, and QA paid social campaigns across major platforms with error-free execution
• Use social listening and analytics tools to evaluate performance, analyze competitors, and uncover audience insights that inform targeting, content, and platform strategy
• Conduct performance analysis and present actionable insights to maximize engagement and conversion opportunities
• Collaborate with analytics, creative, and client partners to refine messaging, ensure cross-channel integration, and deliver cohesive strategies
• Support campaign planning, execution, and budget management while serving as a steward for financial operations
• Contribute to thought leadership through POVs, research, and process improvements that create efficiencies across teams
• Conduct audience and competitive research to inform strategic recommendations
• Stay current on industry trends, regulations, and evolving consumer behaviors in the pharmaceutical social media space
  
  

Job Requirements

• Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field (or equivalent experience)
• 1–3 years of experience managing paid social media campaigns, ideally within a pharmaceutical or health & wellness agency
• Hands-on expertise in Meta Ads Manager and strong knowledge of other major platforms (TikTok, LinkedIn, X)
• Proficiency in Microsoft Excel and PowerPoint; familiarity with Prisma (MediaOcean), Kantar, Telmar, etc. a plus
• Strong analytical skills with the ability to translate complex performance data into actionable optimization recommendations; social listening and audience planning experience a plus
• Excellent written and verbal communication skills, able to clearly convey strategy and results to clients and internal teams
• Proven attention to detail with experience QA’ing campaigns, budgets, and client deliverables
• Collaborative, team-oriented, and curious mindset with a positive attitude
  
  

Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.