Social Content Strategist

Description

Position at Fingerpaint Marketing

Imagine a workplace where your expertise is valued, your ideas spark change, and creativity fuels innovation. Fingerpaint Group is a vibrant blend of individuals, a full spectrum of life science solutions, and a culture that thrives on originality and a shared commitment to pushing the boundaries of what’s possible. Never Paint by Number isn't just our motto—it's how we work—collaboratively and creatively. If you're ready to bring your passion to a team that sees beyond limitations, we want to hear from you.

While this is a primarily remote position, this person will be required to attend in-office meetings and events a few times per month in our Cedar Knolls, NJ office.

Objectives of This Role

As a Social Media Strategist, you will support the strategic vision and execution of integrated social media strategies for pharmaceutical and health & wellness clients. This role requires both a creative and analytical mindset, a keen eye for detail, and a proactive approach to social media innovation and best practices. You will manage day-to-day social media efforts, including content strategy, paid social advertising, reporting, and analysis, while partnering with cross-functional teams to ensure seamless integration within the broader promotional ecosystem.

Duties And Responsibilities

• Develop and execute comprehensive social media strategies (organic and paid) and the associated social media content for pharmaceutical brands, targeting both healthcare professionals (HCPs) and consumers/patients (DTC).
• Implement social media strategies that increase brand visibility, drive meaningful engagement, and foster social community growth across platforms.
• Support social listening initiatives by monitoring conversations and identifying emerging trends and audience sentiment to develop data-driven recommendations that inform messaging and activation strategies.
• Develop and manage content calendars for organic content, collaborating with creative teams to conceptualize and develop assets that align with strategic and engagement objectives.
• Ensure paid and organic strategies are synergistic, translating key campaign messages into content opportunities and ensuring organic content supports the goals of paid campaigns.
• Activate, manage, and optimize paid social campaigns across major ad platforms in respective ad managers (e.g., Meta, Reddit, LinkedIn, TikTok).
• Conduct performance analysis based on goals and KPIs (spend, organic performance, community growth) using analytics tools, and present actionable insights to maximize engagement and conversion opportunities.
• Collaborate with Medical/Legal/Regulatory (MLR) teams to ensure every piece of content, branded or unbranded, adheres to FDA and platform-specific guidelines, including checking for fair balance and ensuring proper disclosures.
• Support cross-functional collaboration with creative, production, brand, media, and digital strategy teams.
• Contribute to timely and accurate completion of client deliverables, ad-hoc requests, and thought leadership through POVs and research.
• Stay current on industry trends, regulations, and evolving consumer behaviors in the pharmaceutical social media space.
  
  

Job Requirements

• 3–5 years of experience in social media strategy, encompassing both social media content strategy and paid social media campaign management.
• Direct experience in the pharmaceutical industry, with a solid understanding of the regulatory environment.
• Hands-on expertise in Meta Ads Manager and a working knowledge of other major social media platforms (TikTok, LinkedIn, X, Reddit, TikTok, Snapchat, Pinterest) and their unique content requirements and best practices.
• Proficiency in Microsoft Excel and PowerPoint; familiarity with media management tools (e.g., Prisma, Kantar) is a plus.
• Strong analytical skills with the ability to assess and analyze performance data to guide the development of insights and optimization recommendations; social listening and audience planning experience is required.
• Meticulous attention to detail and proven ability to thoroughly and effectively QA deliverables, campaigns, and budgets.
• Excellent written and verbal communication and project management skills, with experience collaborating cross-functionally and conveying strategy and results to clients.
• Demonstrated ability to craft and execute effective social media strategies by leveraging social listening and audience research to understand patient and HCP perspectives.
  
  

Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.