What are the responsibilities and job description for the Sales Development Representative position at Finch?
Hi 👋, I'm Molly – I run Marketing at Finch. I'm responsible for driving sales pipeline, and this role reports into me, with direct sales coaching from our founder, Viraj.
This role is open because our go-to-market org has real momentum – law firms are excited by what we're selling, and we need someone focused, disciplined, and hungry enough to turn that excitement into pipeline. Today our sales team is four people, with just one SDR.
As an early team member, you'll shape and execute the playbook for a major new business initiative, laying the groundwork for a repeatable SDR motion as we scale to 10, 20, 30 reps. You’ll also operate with autonomy and creativity, and have the opportunity to accelerate your career as a seller.
About Finch
We believe every American household deserves access to counsel in life’s biggest moments. At Finch, we’re building the infrastructure to make justice radically more accessible. Our modern approach to consumer law automates the admin work and puts clients first, starting with personal injury.
In just over a year, we've grown 10x, raised a $20M Series A, and become the pre-litigation partner of choice for top personal injury firms across the country. We believe the best outcomes happen when expert operators and purpose-built AI work together – which is why we handle every step of pre-lit, from intake and claim opening to medical records, lien management, and demands, with humans leading every case.
We’re backed by Sequoia, Redpoint, and the founders & CEOs of generational companies like DoorDash, Ironclad, and Digits. We’re rebuilding how the law serves everyday Americans from first principles, and we’re hiring exceptional operators to help us scale it nationwide.
This Role
This is one of Finch's first SDR roles – which means you won't just be filling a seat, you'll be building the foundation for how we grow. You'll own top-of-funnel, help shape our outbound playbook, and be the first voice many law firms ever hear from us. If you want to do meaningful work early in your career and grow fast, this is the role.
What You'll Do
This is an outbound-focused role at a company where the GTM motion is still being defined – you'll prospect and help build the system at the same time. Expect the scope to expand as we grow.
This role rewards people who are comfortable creating structure where none exists and who see early-stage as an opportunity.
Must-Haves
The expected package for this role includes base salary commission equity.
As a company dedicated to upholding justice and protecting people in the workplace, we are equally committed to fostering a safe, inclusive, and equitable environment within our own walls. We welcome and support individuals from all backgrounds and lived experiences — regardless of race, ethnicity, gender identity, sexual orientation, religion, disability, or veteran status.
We recognize that diversity strengthens our team, enriches our perspectives, and empowers us to better serve our clients and communities. At Finch Legal, inclusion isn’t just a value — it’s a practice.
Compensation Range: $75K - $100K
This role is open because our go-to-market org has real momentum – law firms are excited by what we're selling, and we need someone focused, disciplined, and hungry enough to turn that excitement into pipeline. Today our sales team is four people, with just one SDR.
As an early team member, you'll shape and execute the playbook for a major new business initiative, laying the groundwork for a repeatable SDR motion as we scale to 10, 20, 30 reps. You’ll also operate with autonomy and creativity, and have the opportunity to accelerate your career as a seller.
About Finch
We believe every American household deserves access to counsel in life’s biggest moments. At Finch, we’re building the infrastructure to make justice radically more accessible. Our modern approach to consumer law automates the admin work and puts clients first, starting with personal injury.
In just over a year, we've grown 10x, raised a $20M Series A, and become the pre-litigation partner of choice for top personal injury firms across the country. We believe the best outcomes happen when expert operators and purpose-built AI work together – which is why we handle every step of pre-lit, from intake and claim opening to medical records, lien management, and demands, with humans leading every case.
We’re backed by Sequoia, Redpoint, and the founders & CEOs of generational companies like DoorDash, Ironclad, and Digits. We’re rebuilding how the law serves everyday Americans from first principles, and we’re hiring exceptional operators to help us scale it nationwide.
This Role
This is one of Finch's first SDR roles – which means you won't just be filling a seat, you'll be building the foundation for how we grow. You'll own top-of-funnel, help shape our outbound playbook, and be the first voice many law firms ever hear from us. If you want to do meaningful work early in your career and grow fast, this is the role.
What You'll Do
This is an outbound-focused role at a company where the GTM motion is still being defined – you'll prospect and help build the system at the same time. Expect the scope to expand as we grow.
- Own top-of-funnel pipeline through outbound email, cold calls, and LinkedIn outreach to law firm decision-makers.
- Build Finch's SDR playbook – testing messaging, tracking performance, and iterating quickly.
- Execute with discipline and consistency day to day – this role is as much about the daily grind as it is about strategy.
- Convert early interest into booked meetings for our Account Executive team.
- Maintain clean, accurate pipeline data in our CRM so the team can move fast with confidence.
- Represent Finch at legal tech conferences and industry events.
This role rewards people who are comfortable creating structure where none exists and who see early-stage as an opportunity.
Must-Haves
- Some experience in a client-facing outbound sales or BD role.
- Demonstrated ability to test, iterate, and optimize outbound messaging and workflows.
- Strong written and verbal communication skills.
- Prior experience building or contributing to an SDR playbook.
- Familiarity with the legal industry or experience selling into professional services.
- Experience at a high-growth startup.
- You do your best work when the outbound playbook is already written and the process is fully defined.
- You're looking for a role with a clear, linear path rather than one where you help create it.
- You’re unwilling to travel with some regularity with our team to conferences.
The expected package for this role includes base salary commission equity.
- Base salary = $75,000 - $100,000
- OTE = $90,000 - $120,000
- 100% coverage for health, dental, and vision.
- 401(k) retirement plan.
- In-office snacks, drinks, and daily team lunches and dinners.
- Flexible PTO (we trust you to take the time you need).
- Intro: A quick call to see if there's a mutual fit.
- Interview: An behavioral interview with the hiring manager.
- Case: An assignment related to the work.
- Onsite: A visit to our NYC office to interview, meet the team, and have lunch.
As a company dedicated to upholding justice and protecting people in the workplace, we are equally committed to fostering a safe, inclusive, and equitable environment within our own walls. We welcome and support individuals from all backgrounds and lived experiences — regardless of race, ethnicity, gender identity, sexual orientation, religion, disability, or veteran status.
We recognize that diversity strengthens our team, enriches our perspectives, and empowers us to better serve our clients and communities. At Finch Legal, inclusion isn’t just a value — it’s a practice.
Compensation Range: $75K - $100K
Salary : $75,000 - $100,000