What are the responsibilities and job description for the Product Marketing Director position at Finario?
Director of Product Marketing
Shape the future of how the world’s largest enterprises plan and manage their capital investment portfolios.
The most successful companies are reinventing themselves to become more agile, efficient, and strategic. Finario is at the forefront of this transformation. Our cloud-based, purpose-built capital planning platform helps them connect their people, processes, and systems to allocate and manage capital dynamically and efficiently. With a rapidly expanding roster of marquee customers and accelerating demand, this is an exceptional opportunity to join a high-growth fintech company reshaping a mission-critical function inside the enterprise.
As Director of Product Marketing, you’ll be a core voice of the Finario brand — translating complex ideas specific to finance and operations into crisp, compelling narratives that inspire action. You’ll partner closely with sales, product, and leadership to define our positioning, elevate our storytelling, and create content that moves prospects from interest to conviction. This role is ideal for someone who thrives at the intersection of technical detail, finance, strategy, creativity, and communication, and who is energized by being on stage, whether that stage is a webinar, customer presentation, podcast, or live event.
If you love turning complexity into clarity, shaping market perception, and presenting with confidence and personality, we’d love to meet you.
What You’ll Do
Be a Trusted Subject Matter Expert
Act as a go-to resource for executives, sales, and cross-functional teams—deeply understanding our product, market, and customer needs.
Own Product-Based Positioning & Messaging
Develop differentiated, segment-specific messaging that stands out in the marketplace. Partner with sales, marketing, and product teams to ensure we consistently communicate our value in the clearest, boldest way.
Create Compelling Content
Produce standout collateral—case studies, videos, product briefs, one-pagers, pitch decks, scripts, speeches, demos, and more. Turn product capabilities into irresistible customer narratives.
Drive Sales Enablement
Support internal and external sales with the tools, training, and demo strategies they need to win. Help shape demo storylines and streamline the evaluation journey.
Shine as an On-Screen & On-Stage Communicator
Serve as a visible ambassador for Finario. Confidently lead webinars, walk through demos, appear on podcasts, support events, and occasionally take the stage at industry conferences.
Understand Customers & Market Dynamics
Bring customer insights, competitive intelligence, and industry trends into the center of our go-to-market strategy.
Required Qualifications
Competitive salary, 401(k), healthcare, and the opportunity to make a defining impact at a company entering its next stage of growth.
Shape the future of how the world’s largest enterprises plan and manage their capital investment portfolios.
The most successful companies are reinventing themselves to become more agile, efficient, and strategic. Finario is at the forefront of this transformation. Our cloud-based, purpose-built capital planning platform helps them connect their people, processes, and systems to allocate and manage capital dynamically and efficiently. With a rapidly expanding roster of marquee customers and accelerating demand, this is an exceptional opportunity to join a high-growth fintech company reshaping a mission-critical function inside the enterprise.
As Director of Product Marketing, you’ll be a core voice of the Finario brand — translating complex ideas specific to finance and operations into crisp, compelling narratives that inspire action. You’ll partner closely with sales, product, and leadership to define our positioning, elevate our storytelling, and create content that moves prospects from interest to conviction. This role is ideal for someone who thrives at the intersection of technical detail, finance, strategy, creativity, and communication, and who is energized by being on stage, whether that stage is a webinar, customer presentation, podcast, or live event.
If you love turning complexity into clarity, shaping market perception, and presenting with confidence and personality, we’d love to meet you.
What You’ll Do
Be a Trusted Subject Matter Expert
Act as a go-to resource for executives, sales, and cross-functional teams—deeply understanding our product, market, and customer needs.
Own Product-Based Positioning & Messaging
Develop differentiated, segment-specific messaging that stands out in the marketplace. Partner with sales, marketing, and product teams to ensure we consistently communicate our value in the clearest, boldest way.
Create Compelling Content
Produce standout collateral—case studies, videos, product briefs, one-pagers, pitch decks, scripts, speeches, demos, and more. Turn product capabilities into irresistible customer narratives.
Drive Sales Enablement
Support internal and external sales with the tools, training, and demo strategies they need to win. Help shape demo storylines and streamline the evaluation journey.
Shine as an On-Screen & On-Stage Communicator
Serve as a visible ambassador for Finario. Confidently lead webinars, walk through demos, appear on podcasts, support events, and occasionally take the stage at industry conferences.
Understand Customers & Market Dynamics
Bring customer insights, competitive intelligence, and industry trends into the center of our go-to-market strategy.
Required Qualifications
- 7 years of B2B experience in marketing, product management, sales engineering, or management consulting in SaaS or enterprise software
- 5 years of product marketing experience in a SaaS or enterprise software environment
- Bachelor’s degree
- Exceptional communicator—able to tailor complex ideas for any audience, in writing and in live delivery (webinars, demos, presentations)
- Experience in marketing to senior and mid-level finance or operations leaders at large enterprises
- Comfort operating as a resourceful, hands-on builder in a growth-oriented environment
- Familiarity with financial concepts such as ROI, NPV, and capital budgeting
Competitive salary, 401(k), healthcare, and the opportunity to make a defining impact at a company entering its next stage of growth.