What are the responsibilities and job description for the Director of Growth Marketing position at Financial WELLNESS Global?
Role Overview
We’re looking for a Director of Growth Marketing to lead high-impact marketing strategies that accelerate demand, elevate brand positioning, and directly contribute to revenue growth. This role sits at the intersection of marketing, sales, and partnerships—translating Financial WELLNESS Global’s value into clear, compelling market narratives.
What You’ll Drive- Architect and execute integrated growth marketing strategies aligned to revenue and partnership goals
- Own positioning, messaging, and go-to-market strategy for priority audiences and offerings
- Lead multi-channel campaigns, content strategy, and thought leadership initiatives
- Enable sales with high-impact tools, including case studies, decks, and strategic narratives
- Translate performance data into insights that continuously optimize pipeline generation
- Represent the brand externally at industry events, conferences, and speaking engagements
- Build scalable marketing systems and processes to support long-term growth
- 10 years in B2B marketing across healthcare, insurance, benefits, or financial services
- Deep expertise in demand generation and complex enterprise buying cycles
- Proven ability to partner cross-functionally with sales and strategic partnerships
- Exceptional storytelling, communication, and strategic thinking skills
- A hands-on builder mentality with strong ownership and accountability