Director of Ecommerce

Title: Director of Ecommerce 
Position Type: Full-time salary
Location: Seattle, WA
Reports to: President of Filson
Direct reports: 6

ABOUT FILSON

In 1897 C.C. Filson began outfitting prospectors headed for the Gold Rush with tools and apparel strong enough for the toughest spots on earth. More than 100 years later, Filson remains committed to providing pioneers of all fields around the world with unfailing goods made from the highest quality materials available.

Filson recognizes that it takes a world-class team to make a world-class product. As we build on the Filson legacy of American craftsmanship, we are looking for individuals who share our dedication to innovation, excellence, and superior customer service.

Director of Ecommerce

The Director of eCommerce optimizes Commerce technologies and third-party platforms with the ability to interpret quantitative data sets including a strong understanding of online metrics, and experience with Google Analytics. They demonstrate strategic business planning, financial, and resource management skills. They thrive in an ambiguous, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high-priority initiatives. The Director of eCommerce has a proven ability to build and maintain strong relationships to achieve business outcomes. They have excellent people and project management skills, and the ability to structure work and lead a diverse team of both internal and external resources.

Key Responsibilities

• Strategic Leadership – Defines and delivers the vision, business plan, roadmap and key metric objectives for the expansion of Filson’s owned eCommerce channel capabilities, partnering with other critical, supporting functions to ensure internal company-wide alignment
• Site Operations – Leads the day-to-day activities of running an eCommerce business including web store development and enhancements, merchandising/assortment plans, marketing/promotions, inventory management, and order fulfillment/logistics.
• Omni-Channel Coordination – Interacts with and coordinates multiple business functions to incorporate eCommerce activities and requirements into key business functions, including but not limited to Retail Operations, Customer Experience, Marketing, Supply Chain, and Product/Merchandising Teams
• Channel Partner Management – In partnership with Business Unit/Sales leadership, participates and coordinates owned eCommerce strategies/plans with wholesale eCommerce partner initiatives to maximize/optimize performance across all channels
• Analytical Acumen – Track and manage business KPIs to achieve eCommerce channel growth goals including Net Revenue/Sales, Gross Margin, Traffic, Transactions, Units, AOV, Conversion, Repeat and New Visitors, product performance, promotion performance, etc.
• Technology Experience – Directs, negotiates, and informs business requirements of key technology partners/platforms; broad technological experience and hands-on engagement with industry-leading eCommerce platforms (i.e., Magento and Klaviyo)
• Thought-Leader – Develops new and creative growth strategies leveraging new platforms and partners to ensure continuous learning and new opportunities for heightened consumer engagement and sources of profitable growth
• Skilled Manager – Manages a small team of developers, merchandisers, analysts & UX contributors to rally and achieve eCommerce goals for the organization.

Qualifications

• Bachelor’s degree in marketing, digital, eCommerce, finance, computer science
• 10 years’ experience in digital business, eCommerce, omni-channel retailing.
• 5 years of leadership experience
• Magento to Shopify migration experience is preferred.
• Email/SMS experience for $50m brand(s) is preferred.
• Fluency in FIGMA strongly preferred.
• Key soft skills: Analytical skills, strategic thinking, adaptability, collaboration and project management
• Key hard skills: Magento, Google Analytics, Klaviyo and Microsoft office suite

Physical Requirements:

• Able to sit and work at desk and operate a computer for several hours at a time.
• Use hands and fingers to use computer
• Reach up, across, or down to retrieve resources
• See, talk, and hear
• The employee is occasionally required to stand and walk
• The employee is occasionally required to move or lift up to 10 pounds
• Specific hearing abilities required by this job include the hearing voices through telephone handsets or headsets and through general face to face conversation
• Specific vision abilities required by this job include the ability to read information on a computer screen or on a printed page

Sampling of Total Rewards Program: 

• Compensation type: Exempt Salary
• Compensation: $130,000 -$157,000
• Compensation can be negotiated based on previous experience & qualifications.
• STIP (short-term incentive plan) eligibility

• Position Type: Hybrid 4 days a week on-site

• Paid Time-off:
• 11 Corporate Holidays 
• Paid Vacation Days Accrued
• 2 Volunteer days
• Benefits:
• Medical, dental & vision - click here to view our full package! 
• 401k with company match 
• Employee assistance program 
• Pet Insurance
• Merchandise discounts
• Complimentary employee bag at 90 days of employment

Note: This job description is not meant to be all-inclusive.  Employee may be required to perform other duties to meet the ongoing needs of the organization.

Filson is an equal opportunity employer.  We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination.  It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law.  Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.

With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform their job.

Salary : $50 - $130,000