What are the responsibilities and job description for the Digital Content Manager position at Fig Industries?
Role Overview
The Fig Digital Content Manager is an integral member of the Fig Industries team who will cultivate creativity and community engagement by being a collaborative and enthusiastic team player. This self-motivated and dynamic individual is responsible for the management, innovation, and growth of Fig Magazine’s online presence.
Expectations
- Exemplify the Fig Industries values of Curiosity, Courage, Perspective, and Excellence
- Represent the Fig Magazine brand in the Lancaster community and beyond
- Deliver an unparalleled experience to Fig Magazine clients
- Embrace workflow and technology to manage deadlines and deliverables
- Continually elevate the Fig Magazine brand through innovation and efficiencies
- Collaborate with the Fig Magazine team on new ideas, strategy, and growth opportunities
What You’ll Do
Content Creation & Writing
- Serve as lead content creator and copywriter for Fig Magazine’s online presence
- Produce engaging creative content (both phone-quality photography and videography) for use across digital platforms
- Craft clear, engaging, and on-brand copy across social media, emails, and website articles
- Edit and refine content written by clients to ensure consistency in brand voice and standards
- Collaborate and ideate with the Fig Magazine team on upcoming issues, digital campaigns, and special projects
Social Media Strategy & Execution
- Develop and execute a cohesive social media strategy across Fig Lancaster and Fig Franchise social media channels, including Instagram, Facebook, LinkedIn, and TikTok
- Manage content calendars, posting rhythms, and analytics tracking
- Creatively transform print ad content and campaigns into engaging social media posts
- Collaborate with Fig Managing Director to execute paid digital packages for partners while maintaining Fig brand and voice
- Attend Fig photoshoot to capture behind-the-scenes content
- Foster online community-building and monitor all channels for comments, questions, and direct messages
- Compile monthly and annual analytics reports with thoughtful insights and strategy recommendations
Website & Email Ownership
- Curate community events for figlancaster.com event calendar and monthly roundups
- Serve as day-to-day owner Fig Lancaster website, ensuring homepage is up to date and other event submissions are approved
- Craft and optimize reader-friendly articles for discoverability, accessibility, and performance
- Produce weekly email newsletter, sales emails, and magazine launch emails in collaboration with Fig Managing Director
Community Engagement
- Regularly attend community events for networking and social media coverage, such as city-wide events, First Fridays, Fig Lancaster launch parties, client events, new business ribbon cuttings (includes some evenings and weekends)
- Regularly visit local small businesses and organizations for added coverage and brand representation
Qualifications
- Bachelor’s degree in marketing, communications, or other related field
- 5 years of industry experience
- Excellent organization and attention to detail
- Excellent writing and communication skills
- Experience in managing multiple professional social media accounts
- Willingness to be a strong representation of the brand
- Knowledge of Meta Business Suite, TikTok, and LinkedIn as well as social media trends and best practices
- Experience in working with social media data and analytics; demonstrated ability to translate metrics into actionable insights
- Working knowledge and familiarity with the Adobe Creative Suite preferred, but not required
- Experience with Wrike, WordPress, and Mailchimp preferred, but not required
- Strong knowledge of the Fig Magazine product and passion for local community