What are the responsibilities and job description for the Plynk Growth and Acquisition Marketing Operations Manager position at Fidelity Investments Careers?
Job Description:
Plynk Growth and Acquisition
Marketing Operations Manager
Do you have a passion for driving a best-in-class customer experience? Simplfid is looking for someone who is highly knowledgeable about communication engagement (e-mail and push notifications), marketing automation, data management and marketing technology. In this role, you will have the exciting opportunity to build from the ground up a customer engagement center of excellence. You will drive success by being extremely detail-oriented, highly collaborative, focused on problem-solving, managing multiple projects and using data to drive results. If you are looking for a highly impactful role that offers a wide diversity of opportunities to drive best in class customer experience, this is a great fit for you!
The Role
- Develop and execute complex, multi-channel campaigns (email, push, in app surfaces) end to end
- Develop a best-in-class global lifecycle program through rigorous experimentation
- Execute daily and weekly email and push campaigns
- Discover new opportunities to reach our audience through personalized emails, push notifications and in app messages
- Work closely with the Director and VP of Growth and Acquisition on defining communications strategy and own the execution across multiple channels
- Work with Product, Service and Plynk Leadership, as well as legal and compliance teams to take a task through to the finish line
- Collaborate with the broader marketing organization to build campaigns as well as measurement/refinements
- Establish and report on campaign performance and effectiveness
- Become an expert on Plynk’s marketing automation tools
The Expertise and Skills You Bring
- A bachelor’s degree is required
- 5 years of comparable experience in customer engagement roles preferred
- Experience with marketing technology with the ability to build and launch new capabilities and communications
- Expert understanding and experience working with a customer engagement platform
- Awareness of coding requirements and delivery issues for HTML emails, and familiarity with HTML and CSS
- Experience setting up an email marketing channel or in an email marketing role with a strong understanding of deliverability and performance best practices
- Knowledge of lifecycle marketing strategies and cross channel campaigns including push and in app messaging
- A track-record of proven business results through testing and deploying effective marketing campaigns across different channels in a high-volume environment
- Excellent project management and interpersonal skills
- Rigorous attention to detail with swift execution mindset
- Well versed in marketing operations and up to date on the latest trends and tactics to drive customer growth
- Strong analytical skills and base level understanding of measurement and data
- Strong relationship building and business partnership skills, and can build credibility and trust with diverse stakeholders
- Ability to work in a complex organization with multiple decision-makers
Nice to have
- Certification in customer engagement platform
- Experience with mobile marketing
- Experience working in an agile work environment
The Team
SimpliFid aspires to be all things investing, made simple. We are building Plynk, a mobile app platform, that powers the world’s most intuitive investing process, connected to a world class scalable platform.
We are a fast-paced, passionate team of entrepreneurs, customer centric designers, and technologists. We thrive in ambiguous and uncertain spaces, rapidly adjusting our product and messaging based on customer feedback and building a robust marketing strategy that speaks to our target customers. We look for people who are relentlessly curious, willing to take action, and have the skills and determination to bring this new business to life.
Certifications:
Company Overview
At Fidelity Investments, our customers are at the heart of everything we do. As a privately held company with a rich 75-year history, our mission has remained the same since our founding: to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.
Join Us
At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning and growth so you can build the career you’ve always imagined. We welcome associates from different backgrounds and with different perspectives to help us innovate and make a difference for our customers and our communities.
We invite you to Find Your Fidelity at fidelitycareers.com.
Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email to accommodations @fmr.com, or by calling 800-835-5099, prompt 2, option 2.