VP of Content

Job Description

Our client, a mission-driven media organization, is seeking a transformational Vice President of Content to lead the evolution of a modern, audience-centered media ecosystem across digital, broadcast, social, audio, newsletters, live experiences, and emerging platforms.

This is not a traditional newsroom leadership role.

The organization is looking for a strategic media executive who understands how content, audience behavior, technology, community engagement, and operational systems work together to drive growth, relevance, and long-term sustainability.

The ideal candidate has successfully led integrated media teams through transformation, understands digital-first audience engagement, and knows how to build scalable systems that connect journalism, storytelling, participation, and innovation into one cohesive strategy.

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Requirements

What This Role Will Lead

Integrated Media Strategy

Lead and unify content strategy across all platforms, ensuring editorial, creative, production, audience, and distribution teams operate within one coordinated ecosystem.

Develop scalable systems that strengthen audience experience, improve collaboration, and align content efforts with organizational growth goals.

Audience Growth & Engagement

Build audience-centered strategies that increase:

• engagement,
• retention,
• repeat usage,
• participation,
• and long-term audience loyalty.

The right leader understands modern media consumption habits and knows how to create content ecosystems that encourage ongoing interaction across digital and community platforms.

Community Participation Models

Design structured frameworks for audience participation, contributor engagement, and collaborative storytelling.

Create scalable systems that allow community voices and partnerships to grow while maintaining editorial quality, trust, and operational consistency.

Organizational Transformation

Modernize workflows, operational structures, and cross-functional collaboration.

This role requires an executive who can:

• reduce silos,
• improve accountability,
• streamline execution,
• and implement scalable operating models within a fast-changing media environment.

AI & Emerging Media Innovation

Identify and implement AI-enabled workflows, emerging technologies, and modern publishing strategies that improve efficiency, scalability, audience engagement, and operational effectiveness.

A strong experimentation mindset and comfort with rapid iteration are essential.

MUST HAVE EXPERIENCE

Executive-Level Media Leadership

• 10 years leading content, editorial, media, publishing, streaming, or integrated digital media organizations
• Experience overseeing multi-platform content ecosystems at scale

Audience & Engagement Expertise

• Proven success growing digital audiences, newsletters, memberships, subscriptions, engagement, retention, or participation-based platforms
• Strong understanding of audience behavior, digital consumption trends, and engagement strategy

Organizational Transformation Experience

• Demonstrated success redesigning workflows, integrating teams, and leading operational change
• Experience building scalable systems within high-growth or evolving organizations

Digital-First Content Strategy

• Deep understanding of:
• • digital publishing,
  • social ecosystems,
  • newsletters,
  • video,
  • livestreaming,
  • audio,
  • and emerging media formats

Community & Contributor Engagement

• Experience developing audience participation initiatives, contributor ecosystems, or community-driven storytelling models

AI & Emerging Technology Fluency

• Practical understanding of AI-assisted workflows and emerging technologies impacting media and content operations
• Ability to leverage technology to improve efficiency, scalability, and audience experience

Executive Communication & Leadership

• Strong executive presence with the ability to align stakeholders, lead teams through change, and translate strategy into execution
• Comfortable operating in ambiguity while driving clarity, accountability, and momentum

Ideal Leadership Style

The strongest candidates will bring:

• a transformation mindset,
• operational discipline,
• audience-centered thinking,
• collaborative leadership,
• and a bias toward execution.

This role is ideal for a leader who thrives while building, modernizing, and scaling organizations during periods of growth and change.

Why This Role Matters

This executive will help shape the future direction of a growing media organization by building a more connected, digitally integrated, and community-centered content ecosystem designed for long-term audience impact and organizational relevance.