Demo

Product Design Lead

Fi
York, NY Full Time
POSTED ON 11/23/2025
AVAILABLE BEFORE 1/22/2026

Welcome to Fi.


We’re a passionate team from Square, Google, TikTok, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.


The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.


If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.


Fi is looking for a Lead Product Designer!


Fi is looking for a Lead Product Designer to shape and execute world-class user experiences across our web applications and mobile platforms. This role is a unique opportunity to balance interaction design, visual design, and product thinking to create valuable, user-friendly, and visually stunning products that bring Fi’s brand to life.


If you’re excited to deliver high-quality design systems, craft cohesive front-end experiences, and collaborate with cross-functional teams in a fast-paced environment, this role is for you.

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What You'll Do:
  • Lead the delivery of UX/UI design initiatives, aligning with company goals to enhance user experiences.
  • Develop and oversee the creation of design systems, including iconography, typography, imagery, and components across various platforms.
  • Design and execute new features for mobile platforms, collaborating closely with engineering to ensure seamless front-end experiences.
  • Partner with other product designers, creative designers, and writers to ensure the brand is effectively reflected in all products.
  • Contribute knowledge of e-commerce best practices to optimize design for user engagement and conversion (preferred).


What You'll Bring:
  • 5 years of experience as a product designer for consumer products.Expertise in user experience design, visual design, and product thinking with a customer-obsessed and research-driven mindset.
  • Proven experience ensuring the brand is reflected in UX/UI designs that are valuable, user-friendly, and highly crafted.
  • Proficiency in Figma as a primary design tool and experience developing comprehensive design systems.
  • Demonstrated ability to thrive in fast-paced, startup environments, working both independently and collaboratively.
  • Knowledge of e-commerce and its impact on design is a plus.


Why You'll Love Us:
  • Time to Recharge: Enjoy flexible PTO to take the breaks you need.
  • Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
  • Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
  • Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
  • Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
  • Love for Friends Family: Share the Fi magic with loved ones through our gifting program.


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$75,000 - $250,000 a year
The anticipated base salary range for this position is $75,000–$250,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.
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Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.

Salary : $75,000 - $250,000

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