What are the responsibilities and job description for the Shopper Insights Manager, Kroger position at Ferrero?
About the Role:
The Shopper Insights Manager, Kroger will develop and deliver best-in-class shopper insights across multiple categories for one of Ferrero’s most important retail partners. This role serves as the primary insights partner to Sales, Category Management, and Marketing for Kroger, reporting into the Director, Shopper Insights.
Main Responsibilities:
The base salary range for this position is $118,000 - $150,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits. Learn more about our benefits at https://www.ferrerocareers.com/us/en/our-benefits.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
The Shopper Insights Manager, Kroger will develop and deliver best-in-class shopper insights across multiple categories for one of Ferrero’s most important retail partners. This role serves as the primary insights partner to Sales, Category Management, and Marketing for Kroger, reporting into the Director, Shopper Insights.
Main Responsibilities:
- Partner with the Director, Shopper Insights to develop and execute the Kroger-specific learning plan.
- Manage research projects from objective-setting through execution, supplier management, analysis, and recommendations.
- Translate insights into clear, actionable strategies for Sales, Category Management, and Marketing.
- Proactively identify retailer-specific business issues, opportunities, and trends using primary and secondary data.
- Monitor competitive dynamics and market shifts to inform strategic planning.
- Present insights and recommendations to internal cross-functional partners and Kroger counterparts.
- Support customer planning meetings, seasonal reviews, and line reviews with relevant shopper insights.
- Provide analytic support to help Sales achieve goals and optimize investments.
- Maintain strong relationships with Kroger insights teams and merchant partners.
- Ensure insights deliverables are objective, concise, and aligned with broader Consumer and Hsopper Understanding (CSU) and Sales priorities.
- 8 years of experience in consumer insights, shopper insights, category management, or related CPG fields.
- Experience working with Kroger required; familiarity with retailer-specific tools and processes strongly preferred.
- Strong understanding of consumer behavior, market trends, and retail environments.
- Analytical strengths and problem-solving capabilities, with proficiency in tools such as 8451, Circana, Excel.
- Experience with visualization tools (Tableau, Power BI) preferred.
- Excellent communication, storytelling, and project management skills with strong attention to detail.
The base salary range for this position is $118,000 - $150,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits. Learn more about our benefits at https://www.ferrerocareers.com/us/en/our-benefits.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
Salary : $118,000 - $150,000