What are the responsibilities and job description for the Brand Manager position at Ferrara Candy Company, Inc.?
Ferrara, a company related to The Ferrero Group, is an emerging powerhouse in the North American confections and sweet snacking categories. A passionate team of more than 6,000 employees works together to share delight in every bite through leading brands that have shaped the industry for more than 100 years.
Brand Manager
Job Location: Chicago
Want to make an impact?
In this role, the Brand Manager builds brand(s) strategies and initiatives and then translates into an actionable Go To Market approach across U.S. Retail from the lens of the retail customer / channel perspective. They are actively engaged and participating in several important business processes, e.g. Brand Plan development, Channel Strategies / Plans, Display Planning, Presentation Development, Innovation Pipeline Planning, and development of Brand Communications. Ensuring effective and on pointe Sales communication is a very critical component of the role.
Ways you will make a difference
- Translate brand(s) strategies and initiatives into an actionable Go To Market approach across U.S. Retail from the lens of the retail customer / channels perspective
- Support a disciplined approach to achieve successful initiative launches that support traditional sales planning, as well as meet key customer business planning timelines and requirements
- Lead the communication development process for Brand Marketing back to the Commercialization team to develop a consistent approach across the channels and brands
- Lead content and Sales presentation development process for Brand Marketing ensuring use of standardized templates and publication process
- Lead Brand Marketing projects that have implications on Sales (i.e. price change execution, product shortage / allocation, product downsize or case change, item launch, etc)
- Support the collaboration within cross functional business units, as well across internal key stakeholders (Brand Marketing, Growth / Innovation, Marketing Services, and Finance) to deploy direction that achieves business plan objectives
- Support the integration of customers / channels into regular occurrence Brand Marketing meetings and longer term business planning
- Knowledgeable about what is possible at customers and the varying nuances across channels; Help manage channel & customer conflicts
- Provide voice of customer / channel through the product innovation lifecycle / launch
- Drive continuous enhancement of product quality that strengthens our brand equity and extends the gap vs. key competitors
- Own Profit and Loss responsibility for portfolio
Skills that will make you successful
- Results driven
- Strong interpersonal and collaboration skills
- Planning and Organizing: Strong attention to detail
- Time management: able to manage and prioritize multiple projects at one time
- Financial acumen
- Customer focused: ability to work with account specific teams, key vendors and customers
- Critical thinker: able to problem solve
- Ability to work independently in a fast paced environment
- Strong communication skills: oral, written, and active listening
- People management experience preferred; peer or cross-functional leadership experience required
Experiences that will support your success
- Bachelor's degree required, MBA preferred
- Minimum 4-6 years’ experience
- Proficiency with the Microsoft Office suite
Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, BRACH'S®, Black Forest® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Ferrara also manages the Keebler® and Famous Amos® businesses for The Ferrero Group. Headquartered in Chicago, Ferrara has an operational network of 20 locations in North America that includes manufacturing, distribution and R&D facilities. Learn more at www.ferrarausa.com.
EQUAL OPPORTUNITY
We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.