Marketing Manager

At Ferragamo, we're more than just building a Brand We are redefining luxury fashion.

Committed to evolving and innovating sustainably, we bring a unique blend of elegance and modernity that has always defined us. with the unique blend of elegance and contemporary that have always defined us. We make our clients feel energized, surprised, and valued. All with an unwavering passion for Italian craftsmanship.

You’re more than just joining a Team.

We are proud of our inspiring and engaging spirit. In each of our stores around the world, you will find passionate, positive, and empathetic colleagues creating lasting impressions for life. Together, we drive excellence and innovation, while taking responsibility for our decisions. We win together with Passion. Thinking and succeeding as one team.

Together, let’s evolve iconic.

Founded in 1927 by Salvatore Ferragamo, the Group is a key player in the global luxury industry, known for its expert craftsmanship and exquisite range of shoes, leather goods, apparel, silk products and accessories. Our dynamic team, consisting of approximately 3,800 committed professionals, is based across our Florence Headquarters and regional offices around the world and also extends to around 400 directly operated stores throughout Europe, the Americas and Asia. Our creations are more than just unique and exclusive – they embody the heritage and savoir-faire that are the hallmarks of our Brand.

Ferragamo is certified as a Great Place to Work (learn more about the certification here).

Ready to play your part?

Ferragamo is seeking a highly organized and detail-oriented Marketing & Client Experience Manager to own regional media planning, wholesale coop programs, and event execution in alignment with seasonal brand strategy. This individual contributor role includes full ownership of marketing budgets and mentoring interns, while partnering with HQ and cross-functional teams to deliver impactful campaigns and experiences.

Responsibilities:

Media

• Own and maintain the local media planner each season; partner with HQ to ensure artwork delivery to media partners.
• Manage and optimize the national media budget in partnership with HQ, ensuring accuracy and alignment with seasonal strategy.
• Track Lease Required Advertising activities to ensure compliance and strategic alignment.
• Liaise with mall marketing teams to provide seasonal assets and event information to drive traffic and acquisition goals.
• Facilitate and manage seasonal sample requests and campaign shoots.

Wholesale & Coop

• Partner with Marketing Director, Wholesale team, and accounts on coop advertising projects aligned with seasonal and growth strategies.
• Manage all account sample requests, coordinating with Wholesale, PR, and HQ to ensure availability, shipments, and tracking.
• Update seasonal strategy with coop plans and assets; ensure brand image and seasonality alignment.
• Own wholesale coop invoicing and chargebacks; ensure accuracy with AP during closing.

Events & Customer Experience (CEx)

• Support SVP and Director in planning and executing branding and in-store events as part of seasonal strategy.
• Oversee event details including venue, décor, menu, programming, and attendee experience.
• Manage onsite execution, troubleshooting, and quality assurance.
• Build relationships with top-tier vendors; ensure legal and insurance compliance.
• Coordinate development and distribution of event collateral (evites, invitations, gift cards).
• Analyze event performance and report on KPIs and best practices.
• Maintain regional event planner, event budget, invoice logs, and HQ tracker.
• Manage BE order process, phygital appointments, and VIC experiences in partnership with HQ and Quintessentially.
• Lead seasonal gifting process including ordering, allocations, stock maintenance, and distribution.

CRM

• Support CRM Specialist with reporting and omni-channel customer development initiatives.

Department Support

• Mentor department interns in partnership with Director and CRM Specialist to ensure a meaningful experience.
• Drive innovation and efficiency across marketing processes.

Qualifications:

• 4 years of experience in marketing
• Experience with budget ownership required.
• Partnering with wholesale teams required.
• Brand experience preferred.
• Proficient in Microsoft Office, including advanced Excel skills.
• Strong analytical, organizational, and problem-solving skills.
• Excellent communication and relationship-building abilities.
• Ability to manage multiple priorities under tight deadlines in a fast-paced environment.
• Flexibility to travel to Italy 2x a year.
• SAP experience preferred.

Salary Range: 85,000 - 100,000 USD

OUR DEI COMMITMENT TO YOU

At Ferragamo, you can play your part and express your uniqueness. We are committed to building a diverse workplace in which inclusivity is valued in all its forms – gender, age, disability, race, ethnicity, nationality, culture, religious beliefs, and sexual orientation. As an Equal Opportunity Employer, we welcome and consider applications from all candidates regardless of their personal background.

Equal Employment Opportunity Statement

Ferragamo USA Inc. and its subsidiaries is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law.

Disability Accommodation

Ferragamo is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.