What are the responsibilities and job description for the Field Marketing Specialist - Central IL position at Fernway?
Description
We are seeking a motivated and detail-oriented Field Marketing Specialist to support our Field Marketing Manager in executing strategic marketing initiatives across Central IL. The Field Marketing Specialist will be responsible for ensuring top-tier in-store execution, fostering relationships with retailers and consumers, and providing critical marketing support to our retail partners. This role will be pivotal in driving brand awareness, sales growth, and maintaining strong retail relationships.
Key Responsibilities
- Support In-Store Execution: Ensure 100% execution of in-store marketing strategies, including displays, merchandising, and promotional setups, to maintain consistent brand visibility across all retail partners.
- Manage In-Store Relationships: Build and maintain strong relationships with store staff, acting as the primary point of contact to ensure seamless collaboration, provide support, and address any concerns.
- Budtender Training: Conduct regular training sessions with budtenders to educate them on Fernway products, promotions, and selling points to drive better customer engagement and product knowledge.
- Retail Store Incentives: Manage and track incentive programs to engage and motivate budtenders and store teams to promote and sell Fernway products.
- Merchandising and Display: Oversee the setup, refresh, and maintenance of product displays to ensure they are always up to brand standards.
- Promotional Support: Assist with the execution of in-store promotions and product launches, ensuring that all retail marketing efforts are aligned with brand objectives.
- Swag and Promotional Materials Management: Handle the inventory, distribution, and management of swag and promotional materials, ensuring that all stores are adequately stocked for upcoming events and promotions.
- Event Coordination: Assist in planning and executing events, activations, and pop-ups, including managing logistics, setup, and breakdown, ensuring smooth and successful operations.
- Collaboration with Sales and Retail Partners: Work closely with the commercial sales team and retail partners to align field marketing efforts with sales objectives, driving growth at the store level.
- Compliance with Cannabis Regulations: Ensure that all marketing activities adhere to state and local cannabis regulations and guidelines.
- Target Work Schedule: Tuesday to Saturday’s (Sunday Monday off)
- Tuesday & Wednesday: Flex (office/field) days to schedule pop ups, organize marketing material, meet with retail marketing partners, account maintenance
- Thursday, Friday & Saturday: Field days focused on visual merchandising, pop-ups, events & trainings
Skills, Knowledge and Expertise
- 2 years of experience in brand marketing, event planning, or a similar role
- Strong time-management and organizational skills
- Highly approachable and team-oriented personality
- Strong attention to detail and a passion for execution
- Proficiency in Hubspot and/or other CRM platforms
- Social media proficiency (Instagram, Facebook, LinkedIn)
- Experience with Canva or Adobe Creative Suite is a plus
- Ability to travel to retail locations and events as needed
- Comfortable with technology and various marketing tools
Experience the Fernway Advantage
- Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)
- Comprehensive health coverage: company-sponsored health, dental, and vision insurance
- Extra benefits: PSL, FSA, HSA, disability, paid parental leave, volunteer days, life insurance, 401(k) with match, discounted pet insurance, company discount program, and gym membership reimbursements, paid lunches
About Fernway
Fernway is an industry-leading cannabis brand that is actively expanding into innovative product categories and new state markets. Our unwavering commitment to premium quality cannabis products, exceptional customer service and strategic partnerships are what set us apart.
We pride ourselves on nurturing an employee-first culture that has helped catapult us to the top of the industry. We are accepting, inclusive and diverse. We embody cannabis culture from top to bottom and act as one team. That is what has made us successful.
Equal Opportunity Employer
Fernway provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Fernway is dedicated to building a diverse team.
Equal Opportunity Employer
Fernway provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Fernway is dedicated to building a diverse team.
Salary : $50,000 - $52,000