What are the responsibilities and job description for the Founding Marketing Lead position at Fermi AI?
The Role
You’ll be Fermi’s first marketing leader — the architect of our brand, our growth engine, and our community.
You’ll shape how millions of students perceive learning, and build the playbook that takes Fermi from a quiet beta to a global phenomenon.
We’re looking for a full-stack marketing founder — equally comfortable brainstorming viral content ideas and modeling funnel metrics. You’ll combine strategy, storytelling, and analytics to make Fermi the most talked-about learning brand of this decade.
1. Build the Brand
- Define Fermi’s voice and visual identity — a mix of credible, aspirational, and socially viral.
- Craft narratives that make AI tutoring feel magical, not mechanical.
- Translate product breakthroughs into stories that resonate with students, parents, and educators.
2. Drive Growth
- Design and run experiments across acquisition channels — influencer collaborations, referral loops, viral campaigns, and organic social.
- Own top-of-funnel metrics: awareness, engagement, and conversion.
- Build and scale early growth systems that balance creativity with data.
3. Create Content that Travels
- Launch Fermi’s presence on YouTube, Instagram, Reddit, Discord, TikTok, Snapchat, and Twitch.
- Produce thumb-stopping videos, explainers, memes, and study challenges.
- Work with creators, educators, and students to co-create authentic stories.
4. Build and Nurture Community
- Build Fermi’s student and educator community from zero — online and offline.
- Turn passionate users into advocates, collaborators, and creators.
- Experiment with gamified challenges, group study events, and school-level competitions.
5. Lead with Insights
- Run feedback loops with students and teachers to shape marketing strategy.
- Turn qualitative insights into quantitative growth hypotheses — and vice versa.
- Develop the metrics that define what “Fermi’s impact” looks like.
Requirements- 5 years in consumer tech, social, or edtech marketing — ideally at a fast-growing brand.
- Proven experience taking a product from 0→1 in audience and traction.
- A deep understanding of Gen Z culture and digital communities.
- The ability to switch between creative storytelling and analytical growth thinking.
- Exceptional ownership, curiosity, and bias for action.