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Motorcycle Sales Associate - Entry Level and Experienced - Panama City Beach, FL

Ferman Automotive Group
Panama, FL Full Time
POSTED ON 3/25/2026 CLOSED ON 4/15/2026

What are the responsibilities and job description for the Motorcycle Sales Associate - Entry Level and Experienced - Panama City Beach, FL position at Ferman Automotive Group?

 The sky’s the limit when you work in Sales for one of the largest Harley-Davidson groups in Florida and one of the most forward- thinking and progressive automotive groups in the industry.
 
The ideal candidate is friendly and presents a positive attitude, is energetic, self-motivated, can multi-task effectively in a fast-paced environment, detail oriented and possesses excellent communication and organization skills.
 
You are someone who seeks to build strong relationships and deliver incomparable Guest service. Honesty, integrity, perseverance, job commitment, and the will to succeed in a highly competitive industry are the qualities our candidates possess.
 
Responsibilities Include
 
  • Respond and engage with online and in-store sales inquiries using our CRM tool, online chat, email, text, phone and Social Media.
  • Film brief vehicle overview videos and send to Guest for their motorcycle(s) of interest.
  • Schedule Guest’s showroom visit, test drive, and prepare their motorcycle(s) of interest prior to arrival. 
  • Continue Guest engagement until the purchase transaction is closed.
  • Learn how to prospect for new business using dealership database and networking activities to identify potential sales opportunities and develop personal “book” of repeat business.
  • Update and manage Guest profiles in dealership database.
Qualifications & Skill Requirements
 
  • Company-paid training for new candidates. 
  • Meet requirements for manufacturer certifications in the areas of product knowledge and technology. 
  • Prior automotive or retail sales experience not required. 
  • Bi-lingual with proficiency in both English and Spanish highly desirable. 
  • Exceptional Guest service skills and desire to achieve CSI scores above manufacturer requirements.
  • Excellent verbal & non-verbal skills, listening skills and ability to problem-solve.
  • Knowledge of Microsoft Office suite is required.
  • Present a professional and well-groomed appearance.
  • High school diploma or GED equivalent required.
  • Some college preferred.
  • Must have a valid US government issued Driver's License with motorcycle endorsement, safe driving record and eligible to work in the United States.
  • Must be able to pass a pre-employment background screening and drug test.
 
About H-D Florida
 
Established in 1996, H-D Florida soon became Tampa's leading motorcycle dealer. Today, we're one of the largest Harley-Davidson groups in Florida with locations throughout Hillsborough, Pasco and Bay counties.
 
A family owned & operated business we embrace a simple philosophy. We want to provide every Guest with a premium Harley-Davidson experience.  100% of the time to 100% of our guests.  We want to provide an exceptional experience to bring them back.
 
When you become part of the H-D Florida Team, you'll join a company with a friendly, family-like atmosphere, significant opportunity for advancement with regard to income, responsibility and leadership, and a company with a history of strong ties to our local community and charitable partnerships. Make the decision to work with us and you'll be part of a world-class motorcycle organization reflecting stability and the opportunity to work alongside some of the best in our business.
 
Our Benefits & Perks
H-D Florida is a leader in the motorcycle industry with benefits and perks like:

 

  • Excellent growth and opportunities for advancement.
  • Modern, state-of-the-art Service facilities.
  • Paid training and education to achieve, and maintain, any job certifications required.
  • 401K with company participation.
  • Competitive Health, Dental, Vision and Life insurance programs for employees and their families. 
  • Short-term & long-term disability insurance available.
  • HSA (health savings account).PTO (paid time off).
  • Employee pricing for new & used motorcycles service parts and merchandise.

Salary.com Estimation for Motorcycle Sales Associate - Entry Level and Experienced - Panama City Beach, FL in Panama, FL
$53,748 to $91,008
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