What are the responsibilities and job description for the Social Media Manager position at Fenton Family Dealerships?
Social Media Manager
About Fenton Family Dealerships
Fenton Family Dealerships is a family-owned automotive group proudly serving the Monadnock Region through:
- Toyota of Keene
- Honda of Keene
- Hyundai of Keene
- Subaru of Keene
- Volvo Cars Keene
We are committed to delivering exceptional customer experiences while building strong connections within our communities. As our dealership group continues to grow, we are seeking a creative, energetic, and results-driven Social Media Manager to lead our digital storytelling and online engagement efforts.
Position Summary
The Social Media Manager will be responsible for developing, implementing, and managing social media strategies across multiple dealership brands and platforms. This individual will create engaging content, capture photo and video assets, grow audience engagement, promote dealership events and inventory, and strengthen the online presence of Fenton Family Dealerships.
This position is ideal for someone who combines creativity with analytical thinking and enjoys working in a fast-paced environment.
Responsibilities
Content Creation & Brand Management
- Create and publish engaging content across Facebook, Instagram, TikTok, LinkedIn, YouTube, and emerging platforms.
- Develop content calendars for all dealership brands.
- Capture and edit high-quality photos and videos of vehicles, employees, dealership events, and community activities.
- Write compelling social media copy that reflects each brand's voice and objectives.
- Coordinate with department managers to identify content opportunities.
Community Engagement
- Monitor and respond to comments, messages, reviews, and online interactions.
- Foster positive relationships with customers and community organizations.
- Promote dealership sponsorships, charitable initiatives, and local events.
Marketing & Advertising
- Assist in developing and executing social media advertising campaigns.
- Support vehicle launches, sales events, service promotions, and recruiting initiatives.
- Collaborate with the marketing team to ensure consistent messaging across all channels.
Analytics & Reporting
- Track engagement, audience growth, lead generation, and campaign performance.
- Prepare monthly reports and recommendations for leadership.
- Monitor industry trends and identify opportunities to improve performance.
Qualifications
Required
- 2 years of social media marketing or digital marketing experience.
- Strong photography and videography skills.
- Experience managing Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously.
- Strong organizational skills and attention to detail.
Preferred
- Automotive industry experience.
- Experience with Canva, Adobe Creative Suite, CapCut, or similar editing platforms.
- Experience running Meta advertising campaigns.
- Knowledge of SEO and digital marketing best practices.
- Experience with analytics and reporting tools.
What We Offer
- Competitive compensation based on experience
- Health, dental, and vision insurance
- 401(k) with company match
- Paid vacation and holidays
- Employee vehicle purchase program
- Professional development opportunities
- Supportive and family-oriented work environment
Why Join Fenton Family Dealerships?
At Fenton Family Dealerships, you'll have the opportunity to shape the voice of one of the region's most respected automotive groups. You'll work directly with leadership, influence thousands of customers across multiple brands, and help tell the stories that connect our dealerships to the communities we serve.
If you're passionate about content creation, social media, and building brands, we'd love to hear from you.
Apply today and help drive the future of automotive marketing in the Monadnock Region.