Commercial Strategy & Analytics Manager

Reports to: Sr. Director, Strategy & Marketing

Location: Downtown New York, NY (Hybrid, 3 days in office per week)

About Feel Good Foods

Feel Good Foods is a frozen food brand with crave-worthy, chef-crafted, gluten-free appetizers and breakfast foods. From Mozzarella Sticks to Pancake Balls, our frozen snacks and breakfasts are helping millions of people “feel good” about what’s in their freezer.

We are a rapidly growing team headquartered in downtown Manhattan, home to a friendly, lively, and innovative office environment. We offer competitive benefits, including 80% coverage for medical/dental / vision and a Discretionary Time Off policy. We prioritize the well-being of our employees, providing allowances for wellness and training & development, and keeping our office stocked with premium snacks.

About the Job

We’re hiring a Commercial Strategy & Analytics Manager to sit at the nexus of Strategy, Sales, Finance, and Marketing, governing our ~$15M annual trade budget, translating data into strategy, and bringing commercial storytelling to life.

You’ll be the one connecting trade dollars to velocity, data to decisions, and strategy to sales. If you’re the kind of person who loves digging into numbers but also loves presenting them with conviction, this role is for you.

This is an empowered, high-visibility, cross-functional role for someone who thrives on turning analytics into action. You’ll ensure that every trade dollar, promotion, and retail activation is grounded in insight and driving profitable growth. Feel Good Foods is scaling rapidly across national retailers, and this role will ensure we scale smart.

Key Responsibilities

Trade Governance & Commercial Finance

• Govern the company’s ~$15M annual trade and shopper marketing budget across all channels.
• Build and maintain guardrails, frameworks, and scorecards to ensure trade spend is optimized for ROI and incremental volume.
• Partner closely with Finance and Sales to align trade accruals, forecasting, and post-event analysis.
• Lead monthly trade performance reviews with the commercial team; proactively identify risks, opportunities, and savings.

Data, Insights & Reporting

• Own syndicated data (SPINS, NielsenIQ) and serve as the internal expert for velocity, share, and pricing analytics.
• Build dashboards and commercial performance reports for leadership, Sales, and Marketing.
• Translate complex datasets into actionable insights: turning numbers into narratives that inform business decisions.

Commercial Strategy & Go-to-Market

• Partner with Sales to build retailer-facing sales decks and go-to-market presentations that blend analytics, storytelling, and brand strategy.
• Quantify opportunities by channel, category, and retailer; model promotion lift, pricing scenarios, and assortment strategy.
• Support customer line reviews with compelling visuals, retailer-specific data, and FGF’s differentiated story.

Shopper & Retail Media Optimization

• Collaborate with Marketing to evaluate the ROI of shopper programs across retail media networks, Instacart, couponing platforms (Ibotta, Aisle, Inmar), and in-store activations.
• Develop dashboards that connect shopper spend to in-market trade and velocity outcomes.
• Recommend optimizations to drive both efficiency and consumer engagement.

Cross-Functional Visibility and Influence

• Serve as the connective tissue between Sales, Finance, and Marketing on all analytic matters.
• Create clarity, discipline, and rhythm in how we plan, track, and evaluate commercial investments.
• Lead ad-hoc strategic analyses on pricing, pack architecture, new item performance, or distribution strategy.

What We’re Looking For

• 3–7 years of experience in CPG, preferably within Commercial Finance, Trade Analytics, Revenue Growth Management (RGM), or Category Strategy.
• Deep comfort with syndicated data (SPINS/NielsenIQ) and financial modeling in Excel.
• Strong command of PowerPoint for data visualization and storytelling.
• Proven ability to influence cross-functional teams and translate insights into business action.
• Analytical rigor creative thinking: equally fluent in ROI models and brand selling narratives.
• Entrepreneurial, flexible, and energized by building new systems and standards in a fast-growing business.
• Positive, solutions-oriented attitude with a passion for working with people across levels and departments

Salary:

$110k - $140k