Digital Mrktng Specialist

Job Details

Description

Description:

Fedway is New Jersey's premier distributor of wine and spirits, serving over 7,000 restaurants, clubs, taverns, and retail stores throughout the state. We offer a diverse range of products that span every category of the beverage alcohol industry and proudly represent some of the world's leading distillers, wineries, and importers. Our dedicated team of managers, sales agents, and customer service representatives is committed to putting our customers first. Fedway Associates is seeking a Digital Marketing Specialist to join our team. This position oversees South Jersey markets.

Position Summary

The Digital Marketing Specialist is responsible for the development and execution of Social Media and Digital Marketing Advertising Support for the accounts in the on and off premise trade. This includes web content, search engine marketing (SEM), and search engine optimization (SEO). This position is responsible for planning, creating, and executing cost effective digital marketing programs and communications that drive sales and support the customer journey. This role provides both Social Media & Digital Marketing Advertising support to accounts in the on and off premise trade. They will train and help create content for accounts in the social media marketplace. They also help coordinate digital marketing efforts of accounts using our resources.

Roles & Responsibilities

• Act as liaison with accounts to help sell and market our brands in the digital marketplace.
• Gather and select sources of information to present to customers and salespeople
• Maintain a source of information from our suppliers; Download and catalog important pieces
• Maintain Fedway and branches of Fedway’s social media presence
• Train customers on social media use and advises them on best practices while providing Fedway content to help promote the accounts initiatives
• Research, negotiate and coordinate new advertising opportunities
• Develop and execute plans to achieve marketplace sales targets
• Manage and maintain product pricing and marketing strategy across all marketplaces
• Propose and help implement marketing programs and promotional campaigns on marketplaces
• Manage marketplace customer service-related issues or questions and ensure timely response and resolution
• Provide monthly and quarterly marketplace sales reports to management team and key managers
• Monitor, identify, and develop strategies to effectively compete with category sellers and brands on marketplaces
• Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity
• Work with marketing team members in the development of content for brands’ Web sites including copy, merchandising, banners, and promotions
• Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision, and removal
• Manage advertising campaigns within approved budget
• Review new technologies to keep the company at the forefront of developments in digital marketing
• Stay current with marketplaces and trends
• Attend industry conferences/tradeshows
• Other duties and projects as assigned
  
  

Required Skills

• Working knowledge of video and picture editing software such as Adobe
• Working knowledge of content management systems
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Proficiency in Google Analytics required
• Proficiency in Microsoft Office suite required
• Proficiency with different social media platforms
• Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks
• Outstanding communication skills across numerous platforms including written, verbal, and multimedia
• Strong understanding of current online marketing concepts, trends, strategies, and best practices
• Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytic results
• Strong color perceptions/comprehension, graphics composition skills, verbal composition skills, reading and writing simple and complex copy
• Highly motivated and can work independently, detailed oriented, organized, and efficient
• Team-player with the ability to work well and be flexible within marketing team and other departments
• Creative problem solver, passionate about winning and achieving results
  
  

Education, Certifications And /or Licenses

• Bachelor of Science in Marketing, Business, or related field or equivalent experience
• A valid driver's license and clean driving record are required for this position
  
  

Physical Demands

• May require occasional lifting/lowering, pushing, carrying, or pulling up to 25lbs.
• Regularly required to sit, stand, and move about the office and market environments.
  
  

Compensation

• Salary starts at $44,000/annually commensurate with experience.
• This position is eligible for a company car.
• Full benefit package including medical, dental, vision, PTO, 401K, and life insurance
  
  

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