Marketing Specialist

At Factory Direct Enterprises LLC d/b/a Ashley (FDE), we are committed to "Amazing" our Team Members by supporting their journey toward becoming their best selves. This commitment is reflected in our competitive compensation, benefits, culture, and growth opportunities, all of which align with our vision of being the employer of choice in every community we serve.

Who We Are:

• #1 Selling Furniture Brand in the World
• #1 Retailer of Furniture and Bedding in the United States

As an industry leader, we offer the best compensation package in the furniture industry, including:

• Competitive Base Salary: range between $65,000 - $80,000 annually based on qualifications and relevant experience.
• 401(k) Program: with a company match.
• Paid Time Off and Holiday Pay, including your birthday.
• Benefits: Medical, Dental, and Vision Benefits starting as low as $25 a week.
• Referral Bonuses: Earn up to $1,000 for referring qualified candidates for open positions.
• Competitive Advantage: Eligibility for the FDE G3 Profit-Sharing Program, designed to reward disciplined execution, responsible growth, and shared company success through annual incentive payouts.

Our Culture and Team Member Programs:

At FDE, we pride ourselves on a culture of recognition and growth. We believe in investing in our team and value their feedback through programs like Employee Surveys. Our Ashley Cares programs highlight our commitment to our team, our guests, and our communities, including:

• Hope to Dream: For every mattress sold, a portion of the proceeds is used to purchase and donate beds to children in need (ages 3-16).
• Give a Day: Every Team Member is encouraged to volunteer for one day per year with an approved organization, and we'll pay you for that day.
• Corporate Chaplains: Providing support in areas such as grief care, hospital visits, marriage and parenting support, aging parents, and stress management.
• Life Resources: Quarterly events supporting Team Members in areas like finances, relationships, health, and wellness.
• Team Member Relief Fund: Offering financial support for unexpected life events.
• SmartDollar: A FREE financial wellness program to help you budget, reduce debt, and save for the future.

Position Summary:

The Marketing Specialist is an integral member of the marketing team responsible for executing multi-channel marketing initiatives that drive customer engagement, brand awareness, traffic, and business growth. This position serves as a key partner to the Integrated Marketing Manager, helping coordinate marketing initiatives across CRM, digital advertising, retail marketing, agency partners, and cross-functional business teams.

The Marketing Specialist contributes to FDE's high-performance culture by delivering organized, accurate, and timely execution of marketing initiatives while supporting operational excellence and cross-functional collaboration. The ideal candidate combines strong execution and organizational skills with business acumen and marketing curiosity, demonstrating the ability to connect marketing activities to business performance, identify opportunities, and support continuous improvement.

Essential Functions

Education & Experience Requirements

Required Qualifications

• BA/BS in Advertising, Business Administration, Communications, Marketing, or related field. Equivalent combinations of education and experience may be considered.
• 3-5 years of experience in marketing, advertising, communications, or related fields.
• Experience supporting integrated marketing campaigns across multiple channels.
• Experience coordinating projects involving multiple stakeholders and competing priorities.
• Thrives in a fast-paced environment while managing multiple projects simultaneously.
• Proficiency in Microsoft Office Suite, including Excel and PowerPoint.

Preferred Qualifications

• Experience with digital advertising, media trafficking, programmatic advertising, or related media channels.
• Experience with email and SMS marketing platforms, including Klaviyo.
• Experience using Power BI and other reporting tools to support marketing performance analysis and reporting.
• Experience working with marketing agencies, media partners, or external vendors.
• Experience supporting retail marketing initiatives or events.
• Experience using Canva Pro to create and edit basic marketing materials, promotional assets, and presentation content while maintaining brand standards.
• Experience sourcing and coordinating photo and video assets for marketing and advertising initiatives.

Skills & Competencies

• Exceptional organizational and project management skills.
• Demonstrated ability to manage multiple projects, deadlines, and stakeholders simultaneously.
• Strong verbal, written, and presentation skills.
• Ability to prioritize multiple projects in a fast-paced environment.
• High attention to detail and commitment to accuracy.
• Strong analytical, problem-solving, and critical-thinking skills.
• Proficient in Microsoft Excel with the ability to analyze, reconcile, and validate data, identify trends, and support reporting and business decision-making.
• Demonstrated business acumen with the ability to connect marketing activities and campaign performance to broader business objectives.
• Ability to work independently while collaborating effectively across teams.
• Strong communication and stakeholder management skills.
• Comfortable learning and leveraging new technologies, systems, and AI-powered tools to improve efficiency, productivity, and decision-making.
• Demonstrated ability to adapt quickly to changing priorities and business needs.
• Natural curiosity for marketing trends, innovation, continuous improvement, and emerging technologies.