Digital Marketing Specialist

At Factory Direct Enterprises LLC d/b/a Ashley (FDE), we are committed to "Amazing" our Team Members by supporting their journey toward becoming their best selves. This commitment is reflected in our competitive compensation, benefits, culture, and growth opportunities, all of which align with our vision of being the employer of choice in every community we serve.

Who We Are:

• #1 Selling Furniture Brand in the World
• #1 Retailer of Furniture and Bedding in the United States

As an industry leader, we offer the best compensation package in the furniture industry, including:

• Competitive Base Salary: range between $65,000 - $80,000 annually based on qualifications and relevant experience.
• 401(k) Program: with a company match.
• Paid Time Off and Holiday Pay, including your birthday.
• Benefits: Medical, Dental, and Vision Benefits starting as low as $25 a week.
• Referral Bonuses: Earn up to $1,000 for referring qualified candidates for open positions.
• Competitive Advantage: Eligibility for the FDE G3 Profit-Sharing Program, designed to reward disciplined execution, responsible growth, and shared company success through annual incentive payouts.

Our Culture and Team Member Programs: At FDE, we pride ourselves on a culture of recognition and growth. We believe in investing in our team and value their feedback through programs like Employee Surveys. Our Ashley Cares programs highlight our commitment to our team, our guests, and our communities, including:

• Hope to Dream: For every mattress sold, a portion of the proceeds is used to purchase and donate beds to children in need (ages 3-16).
• Give a Day: Every Team Member is encouraged to volunteer for one day per year with an approved organization, and we'll pay you for that day.
• Corporate Chaplains: Providing support in areas such as grief care, hospital visits, marriage and parenting support, aging parents, and stress management.
• Life Resources: Quarterly events supporting Team Members in areas like finances, relationships, health, and wellness.
• Team Member Relief Fund: Offering financial support for unexpected life events.
• SmartDollar: A FREE financial wellness program to help you budget, reduce debt, and save for the future.

ROLE SUMMARY

The Digital Media Specialist is an integral member of the Marketing team responsible for supporting the planning, execution, and analysis of integrated marketing initiatives that drive customer engagement, brand awareness, traffic, sales, and business growth.

This role supports a broad range of marketing functions, including digital advertising, retail marketing initiatives, campaign management, vendor and agency coordination, reporting, project management, and cross-functional collaboration. A primary focus of the position is supporting paid digital media efforts across Google, Meta, Search, Online Video (OLV), and programmatic CTV/OTT channels while helping ensure campaigns are executed effectively and aligned with business objectives.

Working closely with internal stakeholders, agency partners, and vendors, the Digital Media Specialist helps manage marketing initiatives from planning through post-campaign analysis, providing performance insights, operational support, and recommendations that contribute to overall marketing effectiveness. The ideal candidate combines strong digital marketing knowledge with analytical thinking, project management skills, attention to detail, and a passion for delivering measurable results across multiple marketing channels.

Essential Functions

Education & Experience Requirements

Required

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• 3-5 years of marketing, digital marketing, advertising, campaign operations, or related experience.
• Experience supporting digital advertising campaigns across Google, Meta, Paid Search, Display, Video, or related channels.
• Experience with campaign setup, QA, asset trafficking, reporting, and optimization.
• Strong analytical and problem-solving skills.
• Advanced proficiency in Microsoft Excel and Microsoft Office.
• Excellent project management, organizational, and communication skills.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred

• Experience with Google Ads, Google Analytics, Meta Ads Manager, YouTube, OLV, and programmatic media platforms.
• Experience supporting CTV/OTT campaigns and digital video advertising.
• Experience with Power BI reporting and dashboard development.
• Experience utilizing AI-powered marketing, reporting, content creation, or productivity tools to improve efficiency and business outcomes.

• Retail marketing experience.
• Experience working with marketing agencies and media vendors.
• Experience with email, SMS, CRM, and lifecycle marketing platforms such as Klaviyo.
• Familiarity with Canva Pro, creative asset management, and digital content coordination.

Key Competencies

• Digital Marketing & Advertising Knowledge
• Campaign Management & Execution
• Project & Workflow Management
• Data Analysis & Reporting
• Vendor & Agency Coordination
• Retail Marketing Acumen
• Communication & Collaboration
• Attention to Detail
• Organization & Time Management
• Problem Solving & Critical Thinking
• Adaptability & Continuous Learning