What are the responsibilities and job description for the Group Sales Representative position at FC Dallas?
Group Sales Representative
Job Summary
The Group Sales Representative is responsible for generating revenue by selling group ticket packages and creating memorable experiences for businesses, schools, youth sports organizations, community groups, and other large parties. This role focuses on new business development, lead generation, and building strong long-term relationships that drive group attendance at FC Dallas matches.
Candidates must bring high energy, strong communication skills, a team-first mentality, and a passion for selling live sports entertainment. The position requires consistent outreach—including 60 daily calls—face-to-face meetings, stadium tours, and an active presence on match days. This full-time role includes a base salary, commissions, and additional bonus opportunities.
Responsibilities
- Meet or exceed weekly, monthly, and yearly group sales goals.
- Prospect, qualify, and schedule appointments with local organizations, businesses, youth sports teams, and community groups.
- Develop customized group events, including theme nights, fundraisers, youth experiences, and on-field fan engagement opportunities.
- Manage a strong sales pipeline, providing weekly updates and continuously identifying new business leads.
- Build and maintain relationships with group leaders to encourage repeat attendance and long-term partnerships.
- Deliver exceptional customer service from initial outreach through event execution.
- Work all home matches to host group clients, execute fan experiences, and generate new business opportunities.
- Maintain high outbound activity, meeting or surpassing daily call and outreach minimums.
- Collaborate with internal departments (game presentation, community relations, operations, etc.) to support group initiatives.
- Assist with sales events, school programs, clinics, and community functions to drive new group business.
- Sell full menu products when appropriate, including specialty group nights and multi-match group packages.
Requirements
- Goal-oriented and can work under pressure while juggling multiple prospects.
- Constantly looking for innovative ways to engage fans to drive sales.
- Willing to work nights, weekends and holidays in addition to “traditional” Monday-Friday hours.
- A team player who is outgoing, driven, and communicative.
Preferred Qualifications
- Bachelor’s Degree required.
- At least 2 years of Sales experience, preferably Ticket Sales.
- Strong interpersonal and communication skills.
- Spanish skills preferred, but not required.
The Company is an equal opportunity employer and, therefore, pledges to provide equal opportunities without regard to race, color, ancestry, religion, sexual orientation, gender identity or expression, age, national origin, disability, marital status, pregnancy, veteran status, or any other protected class. This pledge applies to all employees and applicants for employment in connection with the material terms and conditions of employment, including without limitation: recruitment, hiring, promotions, transfers, demotions, treatment during employment, benefits, compensation, leave of absence, training, or terminations. Supervisors who control these actions are responsible for fair and equal application to all employees. It is the Company’s intention to comply with all federal and state equal opportunity laws and executive orders forbidding any type of discrimination against employees or applicants.
The Company is committed to maintaining an atmosphere where all employees can perform their duties free from harassment and intimidation based on race, color, ancestry, religion, sexual orientation, gender identity or expression, age, national origin, disability, marital status, pregnancy, veteran status, or any other protected class. Employees are encouraged to accept their share of responsibility for successfully carrying out this pledge.