What are the responsibilities and job description for the Business Insights Analyst position at FC Dallas?
Business Insights Analyst – FC Dallas
Department: Social Media & Integrated Strategy
Reports To: Director of Social Media and Integrated Strategy
Location: Frisco, TX (Toyota Stadium)
Type: Full-Time, Exempt
Reports To: Director of Social Media and Integrated Strategy
Location: Frisco, TX (Toyota Stadium)
Type: Full-Time, Exempt
Overview
FC Dallas is seeking a Business Insights Analyst to join the club’s Integrated Strategy department. This role will serve as a key connector across the organization’s family of entities, including FC Dallas, North Texas SC, Toyota Stadium, the National Soccer Hall of Fame, and FC Dallas Youth.
The Business Insights Analyst will use data to inform strategic decisions that impact ticketing, marketing, partnerships, operations, and fan engagement across all properties. The ideal candidate will combine technical expertise in data analysis with strong communication skills and a collaborative mindset to translate complex insights into actionable strategies that drive growth, efficiency, and alignment throughout the organization.
Primary Responsibilities
Data Management & Reporting
- Serve as the primary administrator and point of contact for all CRM (Salesforce) functions, including user management, data integrity, and campaign reporting.
- Develop and maintain dashboards and daily/weekly reports to track key business metrics across ticketing, marketing, and partnership departments.
- Generate ad hoc analyses to support sales campaigns, renewal efforts, and audience segmentation.
- Deliver clear, concise reports that identify trends, measure performance, and support leadership decision-making.
Ticketing & Marketing Analytics
- Provide daily ticketing updates and pacing reports to the marketing team, enabling real-time optimization of promotional campaigns.
- Support sales forecasting by analyzing ticketing trends, historical data, and promotional performance.
- Collaborate with marketing to evaluate paid social campaign effectiveness, including audience targeting, ROI, and conversion metrics.
Sponsorship & Partnership Analytics
- Manage and maintain partnership inventory, asset tracking, and fulfillment data within KORE Software to ensure contract accuracy and deliverables are met.
- Collect, verify, and analyze in-stadium impression data (LED signage, concourse displays, etc.) using Nielsen Sports and internal tracking systems.
- Develop and deliver performance and fulfillment reports for partner recaps, mid-season reviews, and year-end summaries.
- Analyze prospective partners and buyers to identify optimal leads and revenue opportunities for the Corporate Partnership Sales team.
- Collaborate with the Partnership Marketing team to produce comprehensive annual performance recaps for key partners.
- Support brand health studies, including survey design, content creation, data analysis, and reporting insights.
- Serve as the liaison across internal departments to gather, standardize, and report partnership data.
- Drive strategic insights by evaluating data trends, identifying opportunities, and recommending actions that enhance partnership value and business outcomes.
Audience Insights & Research
- Leverage YouGov and other audience-insight tools to inform marketing, sponsorship, and brand strategy decisions.
- Analyze consumer-behavior data to identify fan segments, monitor brand health, and uncover growth opportunities.
- Assist in developing presentations that communicate findings to internal stakeholders and external partners.
League & Broadcast Reporting
- Track and report Apple TV viewership and Nielsen Sports impressions for leadership and partner recaps.
- Maintain historical datasets and dashboards to monitor year-over-year broadcast performance and fan consumption trends.
- Act as the primary liaison to MLS for broadcast and league-wide analytics, interpreting and applying league-provided data to support organizational strategy.
Cross-Department Support
- Partner with the Social Media team to integrate social metrics into broader organizational reporting.
- Collaborate with ticketing, marketing, and partnerships on data-driven initiatives that improve fan engagement and business outcomes.
- Contribute to building the infrastructure and processes of the club’s new Analytics department.
Qualifications
- Bachelor’s degree in Data Analytics, Business Intelligence, Economics, Statistics, or a related field.
- 3 years of professional experience in data analytics.
- Advanced proficiency in Microsoft Excel and data-visualization tools (e.g., Tableau, Power BI).
- Experience with CRM systems (Salesforce preferred) and marketing automation tools (Salesforce Marketing Cloud preferred).
- Familiarity with SQL or Python for data manipulation and analysis is strongly preferred.
- Working knowledge of KORE Software, Nielsen Sports, or YouGov a plus.
- Strong communication skills with the ability to present findings to non-technical stakeholders.
- Detail-oriented, proactive, and capable of balancing multiple projects in a fast-paced environment.
FC Dallas is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We encourage applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, age, national origin, disability, or veteran status.