Director, Lifecycle & Performance Marketing

Job Title: Director, Lifecycle & Performance Marketing

Department: Integrated Marketing and Communications

Reports to: VP, Integrated Marketing

Job Summary

The Director of Lifecycle & Performance Marketing at FC Cincinnati leads data-driven strategies that drive fan acquisition, engagement, retention, and revenue across the full fan journey. This role owns paid media, and performance optimization efforts while partnering cross-functionally to maximize fan lifetime value and business growth.

What You’ll Do

• Lead the vision, strategy, and execution of lifecycle and performance marketing to drive fan acquisition, engagement, retention, and revenue growth
• Champion the implementation, adoption, and continuous optimization of Salesforce as the core CRM and lifecycle marketing platform
• Design and evolve end-to-end fan journeys across key touchpoints including email, SMS, mobile app, web, and in-stadium point-of-sale experiences
• Own FC Cincinnati’s paid marketing strategy and investment across SEM, paid social, CTV, OOH, and emerging channels to support ticket sales, memberships, and special initiatives
• Partner closely with Ticketing, Business Strategy & Analytics (BS&A), and Data teams to align campaigns with demand curves, inventory, and sales priorities
• Develop and scale audience segmentation, personalization, and automation strategies to maximize fan lifetime value
• Collaborate with marketing, creative, and content teams to ensure messaging is fan-first, on-brand, and performance-driven
• Lead agency relationships, including Auxiliary and Tradeable Bits, managing scopes, performance, and accountability
• Oversee dashboard development, reporting, and insight generation in partnership with BS&A to support revenue growth and executive decision-making
• Manage budgets, pacing, and forecasting across lifecycle and paid marketing efforts
• Develop and manage a marketing manager and marketing coordinator
  
  

What You’ll Need

• Bachelor’s degree in marketing, business, analytics, or a related field
• 8 years of experience in lifecycle, performance, growth, or digital marketing
• Proven experience leading CRM and lifecycle marketing programs across email, SMS, mobile, and web
• Hands-on experience implementing and optimizing Salesforce or similar CRM platforms
• Strong expertise in paid media strategy across SEM, paid social, CTV, OOH, and emerging channels
• Data-driven mindset with experience in attribution, testing, and performance optimization
• Experience managing agency partners and external vendors
• Strong cross-functional collaboration and stakeholder management skills
• Experience leading and developing high-performing teams
• Passion for soccer and commitment to the FC Cincinnati brand
• People management experience and an interest in developing talent
  
  

Why You’ll Love FCC

• Generous paid time off and holiday time
• Option for one work from home day per week (by department and schedule)
• Medical, Dental, Vision, Life Insurance, 401k plan with company match
• Short-Term & Long-Term Disability Insurance
• Maternity & Paternity Leave and Family Building Benefit
• Employee Assistance Program and free subscription to the Calm App
• Discount off merchandise in the FCC team store
• Community volunteer opportunities
• Professional development and Frequent team building opportunities
• Employee recognition programs and referral programs
• Opportunity for complimentary staff tickets to home FC Cincinnati matches
  
  

About FCC

Founded in 2015, FC Cincinnati is a Major League Soccer team based in Cincinnati, Ohio. After achieving significant growth and success in the United Soccer League, the team joined MLS in 2019. FCC won the 2023 Supporters’ Shield – the annual award given to the team with the most points in the regular season – and clinched a spot in the 2023 MLS Playoffs for the second straight year. With a diverse ownership group with strong ties to Cincinnati, the club strives to unite the community both on and off the pitch through FCC Foundation, and its dedication to improving the lives of children through soccer and those in the West End Community . FC Cincinnati are committed to ongoing growth and recognizing the vital importance of company culture. The club’s DNA code, created by the staff for the staff, is actively implemented every day. FCC have been recognized locally and nationally as one of Sports Business Journal’s Best Places to Work in Sports 2023, named to the Honor List as one of “75 Great Sports Companies to Call Home.”; on the Business Courier’s Fast 55 as one of Greater Cincinnati’s fastest growing private companies; and named to The Enquirer’s Top Workplaces 2024.

Learn More!

TQL Stadium: learn more

Mercy Health Training Center: learn more

MLS NextPro: learn more

FC Cincinnati is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.