Brand Marketing Manager

Brand Marketing Manager

📍 Location: Lexington, KY

🔹 Company: Fayette Heating and Air

Shape the Future of Our Brand & Drive Growth

Founded in 1971, Fayette Heating and Air delivers exceptional HVAC, Plumbing, and Electrical service to our communities. Our Every Time Promise and loyal Comfy Club customer base have made us a leader in home services and driven expansion into the northern and western regions of the state. We are seeking a Brand Marketing Manager to accelerate our growth and shape the future of Fayette.

If you’re a creative marketing professional who thrives on brand strategy, customer engagement, and demand generation, this is your opportunity to make an impact while working with a dynamic and supportive team.

Why You’ll Love Working with Us:

✔ High-Impact Role – Play a key part in shaping and growing multiple trades and locations within our expanding portfolio

✔ People-First Culture – Work in an environment with low turnover, strong leadership, and a collaborative team

✔ Career Advancement – Be part of a company with 60 brands nationwide and multiple avenues for career progression

✔ Competitive Compensation & Benefits – Strong salary, bonus potential, and a comprehensive benefits package

What You’ll Be Doing:

• Brand Strategy & Execution – Develop and implement B2C marketing strategies that drive customer acquisition and brand awareness
• Data-Driven Marketing – Analyze market trends, customer insights, and campaign performance to optimize efforts.
• Multi-Channel Growth – Maximize engagement and ROI across digital, social, email, and traditional marketing platforms
• Cross-Functional Collaboration – Work with internal teams and external partners to execute impactful campaigns
• Performance & Optimization – Monitor KPIs, track conversions, and apply insights to improve marketing efforts
• Customer Engagement – Strengthen customer connections through strategic messaging and tailored content; lead community involvement efforts

What We’re Looking For:

• Marketing Experience – experience in a B2C marketing role, ideally within a fast-paced environment and with trades or home services
• Tech-Savvy – Fluent with all aspects of Google marketing, social media marketing, proficient in CRM platforms, digital marketing tools, and analytics software
• Lead Generation Expert – Proven ability to drive demand generation, lead nurturing, and conversion optimization
• Proactive & Creative – Familiar with elements of graphic design, able to co-create marketing products with managers, and willing to try new ideas
• Collaborative – Work with the trade-line managers to design and rapidly implement marketing campaigns; coordinate with equipment manufacturers to align incentives and promotions

Work Environment & Perks:

• In-person role – Based in Lexington, KY with episodic travel throughout northern and western KY
• People-Focused Culture – Work alongside marketing professionals and industry leaders who value collaboration
• Competitive Compensation – Strong salary, bonus potential, and a comprehensive benefits package, including health, dental, vision, and 401(k) match

Ready to take your marketing career to the next level? Apply today and be part of a company that’s shaping the future!