Marketing Creative Designer

Genstone is the holding company within The Fay Group, providing a broad suite of property services solutions to homeowners and real estate investment services to institutional clients nationwide. Through its network of specialized subsidiaries, Genstone offers property management, renovations, business purpose lending, real estate brokerage, title and escrow, home financing, and insurance services, as well as whole loan trading and the acquisition and sale of closed, performing mortgage loans.

Built on a foundation of integration and execution, Genstone delivers turnkey support for property acquisition, improvement, and performance optimization. Its services are aligned to serve the full lifecycle of a real estate investment – whether for individual investors or large-scale portfolios – ensuring efficiency, transparency, and long-term value creation. By leveraging shared resources across The Fay Group, including legal, compliance, and technology infrastructure, Genstone provides scalable solutions that adapt to dynamic market conditions and help maximize asset returns for both homeowners and clients.

The Marketing Creative Designer plays a key role in supporting the management of the company’s visual identity across all touchpoints with responsibility for developing compelling visual and creative marketing assets that attract, engage and influence target audiences. The role will collaborate cross-functionally to translate brand identity into visual storytelling across multiple channels.

The role requires an individual highly skilled in conceptual development of visual marketing content as well as execution with the discipline to balance consistency with innovation. The position is required to be highly creative, generating engaging and conversion-focused content while understanding how to operate within established brand systems. The role requires a strong communicator who is able to clearly articulate design decisions, present ideas with confidence, and adapt quickly to evolve designs based on feedback, business needs, and stakeholder input.

Qualifications Include:

• Bachelor’s degree in marketing or related field (or equivalent combination of years of experience with High School diploma/GED)
• Minimum of 3-5 years in a Design role in an agency or corporate setting with previous experience in marketing, advertising, communication, public relations with expert level design execution ability
• Demonstrated knowledge of brand and/or reputation management developed from previous experience
• Direct-to-consumer experience required; B2B design experience strongly preferred
• Financial services, real estate and mortgage industry experience highly preferred
• Advanced proficiency in Canva for digital, web, social, and email design; video execution experience in Canva highly preferred
• Advanced proficiency in Adobe Creative Suite to include Photoshop, Illustrator, InDesign, Express, Acrobat
• Proficiency in Figma
• Email CRM and creative template experience (Total Expert, Hubspot or similar) strongly preferred
• Strong proficiency in Microsoft Office, particularly Power Point
• Social media creative development is strongly preferred; video editing is a plus
• Strong typography layout, color, and visual hierarchy skills within brand guides; experience working with scalable branding systems
• Working knowledge of responsive design for web and UI/UX
• Working knowledge of conversion focused design for landing pages and websites
• Effective experience using AI powered design tools
• Familiarity with Project Management Software (Monday.com, etc.) to manage project workflow
• Strong verbal and written communication skills
• Strong creative presentation abilities
• Strong interpersonal skills
• Open to feedback and collaborative mindset; ability to effective work within a team and support collective goals
• Strong analytical skills; solid decision-making abilities coupled with sound judgment
• Client focused with strong execution skills and results orientation
• Strong attention to detail; operates with a high-level of precision and consistency
• Strong time management skills; ability to manage multiple projects under tight deadlines and shifting priorities
• Ability to identify proficiencies and optimizations in workflows; adaptability to new tools
• Flexible, open to change, ability to learn new things quickly
• Ability to work in a collaborative environment and provide guidance for working groups

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Featured Benefits

• Medical, Dental and Vision Insurance
• Company Paid Life Insurance
• Disability Insurance
• Pet Insurance
• 401k Program with Employer Matching
• 3 Weeks Paid Time Off (PTO)
• Paid Holidays
• Wellness Initiatives
• Employee Assistance Program
• Eligible for Hybrid Work Schedule with Remote Flex Days

Compensation

• The hiring range for this position is between $60,000.00 - $70,000.00 annually
• This position is eligible for an annual discretionary bonus

Fay Cares!

The Fay-Constructive Foundation was established to fulfill the philanthropic mission of The Fay Group employees to serve the communities in which they live and work. Our employees make voluntary contributions to the Foundation. Each quarter, their contributions are donated to organizations focused on improving education opportunities, combating poverty, and supporting military service members and first responders.

At Fay, we believe that the best ideas come from having a team that is diverse in backgrounds, experiences, and perspectives. We strive to ensure each of our employees feels valued, respected and included, and is presented with equal opportunities to be successful. Fay is an equal-opportunity workplace. The Fay Group and affiliated companies participate in E-Verify. For more information go to www.dhs.gov/E-Verify.