Marketing Lifecycle Manager

The Lifecycle Marketing Manager will lead the planning, execution, and optimization of multi-channel lifecycle campaigns that drive customer/runner engagement, retention, and growth at Favor Delivery. Reporting to the Director of Lifecycle Marketing,  this role will own key lifecycle marketing initiatives across channels including email, push, in-app messaging, and SMS—balancing data-driven insights with creative execution to deepen relationships throughout the customer journey. The ideal candidate brings a strong foundation in CRM strategy, a passion for experimentation, and thrives in a fast-paced, collaborative environment.

• Own end-to-end development of lifecycle marketing campaigns—from strategy and segmentation to execution and performance analysis—across email, push, in-app, and other retention channels.

• Build and evolve the customer journey strategy, using data and insights to proactively identify lifecycle gaps, growth opportunities, and moments to drive re-engagement, frequency, and loyalty.

• Collaborate with Creative, Product, Analytics, and Marketing Ops teams to develop impactful messaging, targeting strategies, and personalized experiences.

• Lead testing roadmaps by defining A/B test hypotheses, analyze outcomes, and use learnings to improve future campaigns.

• Develop and manage the CRM calendar, ensuring alignment with product launches, promotional campaigns, business priorities, and seasonal initiatives.

• Regularly report on key lifecycle metrics (OR, CTR, retention, LTV, etc.) and deliver actionable insights to senior stakeholders and partners.

• Ensure flawless execution of campaigns, including QA of creative, logic, segmentation, and rendering across platforms.

• Stay up to date on CRM trends, tools, and best practices; bring innovative thinking and emerging tactics to the team.

• Bachelor’s degree in marketing or related field  or comparable formal training, certification, or work experience 
• 5 years of marketing or CRM experience. 
• Previous success implementing loyalty, CRM lifecycle, and automation marketing programs and processes
• Demonstrated ability to monitor, interpret, and report on data to help build cohesive marketing programs
• Working experience with CRM tools related to campaign management, email, push notifications, in-app messaging, etc. 
• Advanced knowledge of software and data visualization tools such as Braze, Branch, and Looker
• Excellent written and verbal communication skills
• Time management and organizational skills with the ability to manage competing priorities and meet deadlines.. 
• Experience in technology / consumer apps is a plus.

• You are willing to take on projects with a proactive attitude 
• You are results-driven with an analytical ability to turn insights into action
• You have an established track record of driving scalable and impactful programs to increase adoption and utilization
• You are self-motivated and are able to work independently 

Life at Favor

Where you’ll work: This is a hybrid role, meaning you’ll work from home roughly three days per week and collaborate with other team members in person at our HQ in Austin, Texas for the remaining work days. No matter where you work best, we foster an inclusive and flexible environment to support our workforce. 

Benefits: We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in Favor delivery fee credit and H-E-B discounts! 

Paid time off (PTO): We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to all team members.

Learning and development: We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.

Community: Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.

Diversity, equity, and inclusion: At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer. We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you!

In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.