What are the responsibilities and job description for the Social Media Manager position at FAT Brands Inc.?
Job Type
Full-time
Description
FAT Brands Inc is a leading global franchising company that develops and grows fast casual, quick-service, and casual dining concepts around the world — a portfolio of 11 brands, including Round Table Pizza®, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Great American Cookies, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Native Grill & Wings, Pretzelmaker, and Ponderosa and Bonanza Steakhouses, spanning more than 1,700 units worldwide.
The Social Media Manager is the brand-building voice and community owner for their assigned brand(s). This role blends strategic planning, always-on community management, and creative experience design — developing memorable experiential activations and influencer partnerships that build genuine connections between the brand and its guests. This person will split time between calendar/strategy work and planning or overseeing standout brand moments.
Key Responsibilities
Requirements
Exempt
Full-time
Description
FAT Brands Inc is a leading global franchising company that develops and grows fast casual, quick-service, and casual dining concepts around the world — a portfolio of 11 brands, including Round Table Pizza®, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Great American Cookies, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Native Grill & Wings, Pretzelmaker, and Ponderosa and Bonanza Steakhouses, spanning more than 1,700 units worldwide.
The Social Media Manager is the brand-building voice and community owner for their assigned brand(s). This role blends strategic planning, always-on community management, and creative experience design — developing memorable experiential activations and influencer partnerships that build genuine connections between the brand and its guests. This person will split time between calendar/strategy work and planning or overseeing standout brand moments.
Key Responsibilities
- Bring brand expertise and business priorities to strategic and creative discussions
- Provide approvals and collaborate cross-functionally on creative development
- Serve as the community and guest-experience perspective in brand planning conversations
- Own the integrated marketing/social calendar for assigned brand(s)
- Set promotional priorities and ensure cross-functional alignment across teams
- Conceptualize and manage experiential activations and influencer events that build brand buzz
- Identify and cultivate relationships with relevant local and regional influencers
- Coordinate event logistics and vendor/agency partners, ensuring on-brand execution
- Drive daily engagement and guest care across community channels
- Identify opportunities to surprise and delight fans
- Foster and grow local community relationships
- Monitor organic content and channel performance
- Share business context behind the numbers and partner with the team on optimization recommendations
- Source authentic local restaurant stories and guest moments
- Facilitate on-site content capture
- Identify and cultivate local partnership and collaboration opportunities
- Serve as the go-to marketing resource for assigned brand's daily needs
- Support franchisee-facing marketing initiatives as needed
Requirements
- 3–5 years in marketing, community management, or brand/experiential events (restaurant, hospitality, or franchise experience strongly preferred)
- Comfortable operating as both a strategic partner and a creative, hands-on planner
- Strong writer/communicator with an eye for authentic, local storytelling
- Highly organized — able to own a calendar and juggle multiple concurrent priorities
- Willing and able to attend and oversee events (including evenings/weekends as needed)
- Experience with social/community platforms, influencer relations, and basic performance reporting
Exempt