Job Description: Consumables Marketing Manager

Position OverviewThe Consumables Marketing Manager is responsible for owning the strategy, messaging, planning, and performance of the consumables product portfolio. This role oversees forecasting, merchandising planning, client segmentation, and product storytelling to drive revenue growth, increase product adoption, and elevate the customer experience. The ideal candidate is data-driven, highly organized, and skilled at translating customer insights into actionable marketing strategies. This role is ideal for a mid-level Marketing Manager with 2 - 3 years of experience supporting consumables or replenishment based products who is ready to expand their strategic ownership operating beyond execution to influence, planning, positioning and performance across the portfolio.

Key Responsibilities

This role required a balance of strategic thinking and hands on execution with the expectation that the Marketing Manager can independently own initiatives, make data informed decisions, and collaborate cross-functionally with limited oversight.

Strategic Planning & Forecasting

• Develop and maintain annual forecasts by SKU, including demand planning and performance tracking.
• Build an annual merchandising and promotional plan, outlining promotional periods, product participation, sell-through expectations, and revenue targets.
• Identify market trends, seasonality, and product opportunities to support accurate forecasting and proactive planning Translate high-level business goals into actionable consumables strategies, supporting portfolio planning while contributing recommendations to senior leadership.

Product Positioning & Client Segmentation

• Define the core customer need, functional benefit, and emotional benefit for each product in the consumables portfolio.
• Establish and refine client segments to ensure targeted messaging and product fit.
• Lead cross-functional alignment around product positioning and differentiation.

Marketing Planning & Execution

• Create a comprehensive marketing plan that determines:
• Who to target with each product
• How to communicate based on audience and need
• When to engage throughout the lifecycle
• Develop and execute integrated campaigns across email, social, web, and paid channels to increase revenue and retention.
• Partner with the Creative Team to produce compelling marketing assets that reflect brand standards.

Data Analysis & Insights

• Analyze customer behavior, purchase patterns, and product performance to inform decisions.
• Provide strategic recommendations for new product development, product improvements, and emerging market opportunities.
• Monitor and report on KPIs, adjusting marketing strategies to improve efficiency and return on investment.

Pricing & Revenue Optimization

• Develop SKU-level pricing strategy, including promotional pricing, bundles, subscription opportunities, and loyalty incentives.
• Conduct competitive analysis to ensure pricing aligns with market expectations and profitability goals.

Product Storytelling & Brand Development

• Serve as the story lead for consumable products, ensuring compelling narratives around use cases, benefits, transformations, and client testimonials.
• Work closely with Content and Creative teams to bring stories to life across channels.

Cross-Functional Collaboration

• Collaborate with Web Operations/Web Merchandising to ensure:
• New products are integrated seamlessly into the platform
• Product pages are optimized for conversion
• Promotional updates are implemented correctly
• Partner with Supply Chain and Operations on product availability, demand expectations, and lifecycle planning.
• Work with Customer Experience to ensure team members can articulate product benefits and respond to customer inquiries.

Additional Responsibilities Expected of a Marketing Manager

• Manage timelines, budgets, and project plans to ensure on-time campaign launches.
• Conduct A/B tests across marketing channels and apply learnings to future optimizations.
• Oversee competitive and industry research to maintain a strong understanding of market dynamics.
• Maintain strong relationships with vendors, partners, and cross-functional team members.
• Ensure all marketing activities align with brand guidelines and organizational goals.
• Prepare monthly and quarterly performance reports for senior leadership.
• Assist in long-term brand strategy and innovation planning.

Qualifications

• 6 years of experience in marketing, e-commerce, or consumer products, including 2–3 years of experience supporting consumable, replenishment-based, or repeat-purchase products
• Strong analytical mindset with experience using data platforms (Tableau, Looker, GA4, etc.)
• Excellent communication, presentation, and storytelling skills
• Proven track record of successful product marketing and revenue growth
• Experience managing cross-functional projects and driving alignment
• Familiarity with e-commerce merchandising, pricing strategy, and lifecycle marketing