What are the responsibilities and job description for the Social Media & Media Production Manager position at Fast Lane Drive?
Location: San Diego, California
Employment Type: Full-Time
Reports To: CEO & Founder
Salary: 80k to 100
Department: Marketing & Media
About Fast Lane DriveFast Lane Drive (FLD) is one of the world's fastest-growing members-only exotic car clubs, bringing together entrepreneurs, executives, collectors, and automotive enthusiasts through exclusive driving experiences, luxury events, philanthropy, and business networking.
With chapters across the United States and internationally, FLD is building one of the most recognizable luxury automotive brands in the world.
Our vision is simple:
To build the best automotive media department in the industry.
We're looking for someone who shares that vision.
We are seeking an experienced Social Media & Media Production Manager who is equally strong in strategy, content creation, videography, editing, and team management.
This is not a typical social media coordinator position.
This person will own the complete media ecosystem at Fast Lane Drive, from planning content before events to publishing content across every platform, managing editors, coordinating with chapters, and continuously improving performance.
The ideal candidate is both a creative storyteller and a highly organized project manager.
Success is not measured by simply posting content.
Success means:
- Building a scalable media department
- Growing every social platform
- Creating world-class automotive content
- Managing multiple editors and creators
- Building repeatable systems
- Planning months in advance
- Delivering consistently on deadlines
- Increasing engagement and brand awareness
- Turning every event into weeks of content
Develop and execute platform-specific strategies for:
- TikTok
- YouTube
Every platform should have its own objectives, audience, content style, and growth strategy.
Prepare a complete monthly report covering:
- Instagram updates
- TikTok trends
- YouTube algorithm changes
- Facebook updates
- LinkedIn trends
- Viral content analysis
- Competitor research
- Emerging opportunities
- Recommendations for FLD
These reports will guide the company's monthly media strategy.
Create a comprehensive monthly content calendar that includes:
- Corporate content
- Chapter content
- Event promotions
- Event recaps
- Sponsor deliverables
- Educational content
- Luxury lifestyle
- Business content
- Member stories
- Charity initiatives
- Trending content
- Seasonal campaigns
Nothing should be posted without a strategic purpose.
Plan every major event before cameras begin rolling.
Each event should include:
- Production schedule
- Storyboard
- Shot list
- Interview schedule
- Sponsor deliverables
- Cars to feature
- Members to feature
- Lifestyle content
- Business networking content
- Drone footage
- Behind-the-scenes footage
- Thumbnail ideas
- Short-form strategy
- Long-form strategy
No event should ever be filmed without preparation.
This role is hands-on.
The Media Production Manager must be able to professionally capture:
- Luxury automotive content
- Driving footage
- Lifestyle content
- Interviews
- Events
- Drone footage (preferred)
- Behind-the-scenes footage
- Sponsor activations
The ability to direct shoots and capture cinematic footage is essential.
The ideal candidate must be proficient with professional editing software.
Responsibilities include:
- Editing Instagram Reels
- TikTok videos
- YouTube Shorts
- Long-form YouTube videos
- Event recaps
- Sponsor videos
- Promotional campaigns
Knowledge of Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or similar professional software is required.
Motion graphics and color grading experience are a strong plus.
YouTube is one of FLD's highest priorities.
Responsibilities include:
- Long-form content strategy
- SEO optimization
- Keyword research
- Thumbnail development
- Title optimization
- Audience retention
- Storytelling
- Publishing schedule
- Analytics
- Subscriber growth
Minimum expectation:
Four YouTube videos per week.
Every piece of content should be repurposed across platforms.
One event should generate:
- Instagram Reels
- Instagram Stories
- Instagram Carousels
- TikTok videos
- YouTube Shorts
- Long-form YouTube
- Facebook content
- LinkedIn content
- Sponsor assets
- Chapter assets
Build and maintain a permanent media archive.
Organize content into categories such as:
- Interviews
- Entrepreneur stories
- Car reviews
- Lifestyle
- Event highlights
- Sponsors
- Educational content
- Behind the scenes
- Drone footage
- Evergreen content
- Trending templates
Maintain at least 30 days of scheduled content at all times.
Lead the entire media department.
Responsibilities include:
- Managing editors
- Coordinating freelancers
- Communicating with chapters
- Holding deadlines
- Following up on deliverables
- Improving workflows
- Building systems
- Creating SOPs
- Solving production issues
- Driving continuous improvement
This role requires leadership—not just execution.
Lead weekly media meetings covering:
- Analytics
- Performance review
- Upcoming productions
- Event planning
- Sponsor obligations
- Editing status
- Content ideas
- Trends
- Production bottlenecks
- Solutions
- 50–60 high-quality posts per month
- Daily Stories
- Reels
- Carousel strategy
- Multi-car cover images
- Daily engagement
- Collaboration strategy
- Community management
- Minimum one post every day
- Trends
- Interviews
- Lifestyle
- Entrepreneur stories
- Viral formats
- Four uploads every week
- Long-form strategy
- Shorts strategy
- SEO
- Analytics
- Subscriber growth
- Repurpose content
- Community engagement
- Event albums
- Long-form updates
- Minimum one post every week
- Leadership content
- Entrepreneurship
- Company growth
- Partnerships
- Charity
- Behind-the-scenes business content
Coordinate monthly meetings with every FLD chapter.
Teach chapter teams:
- What content to capture
- Camera settings
- Audio best practices
- Interview techniques
- Upload process
- Deadlines
- Sponsor expectations
- Platform-specific requirements
Every chapter should understand exactly how to contribute to FLD's media strategy.
- Professional videography experience
- Professional video editing experience
- Strong storytelling ability
- Excellent understanding of social media algorithms
- Experience managing multiple social platforms
- Strong organizational skills
- Excellent communication
- Ability to manage multiple projects simultaneously
- Experience creating production schedules
- Strong attention to detail
- Ability to work under tight deadlines
- Self-starter with a proactive mindset
- Passion for luxury brands, automotive culture, and entrepreneurship
- 3 years of professional social media management
- 3 years of videography experience
- 3 years of video editing experience
- Experience with luxury brands
- Experience in the automotive industry
- Drone pilot certification (preferred)
- Photography experience
- Motion graphics experience
- YouTube growth experience
- Google Analytics and YouTube Analytics knowledge
- Adobe Creative Suite proficiency
Success will be measured by:
- Growth across all platforms
- Engagement rate
- Reach and impressions
- Video watch time
- YouTube subscriber growth
- Content delivery consistency
- Production timelines
- Content quality
- Sponsor satisfaction
- Chapter participation
- Content library organization
- Monthly reporting accuracy
- Team performance
- System implementation
This position offers significant long-term growth opportunities within Fast Lane Drive.
As the company expands globally, this role has the potential to evolve into:
- Director of Media
- Head of Content
- Director of Brand
- Chief Marketing Officer (CMO)
for the right candidate.
You'll have the opportunity to build one of the world's premier automotive media brands, work with some of the rarest cars on the planet, attend exclusive events around the world, collaborate with luxury partners, and create content seen by millions every month.
- If you're passionate about storytelling, luxury, automotive culture, and building something extraordinary, we want to hear from you.