What are the responsibilities and job description for the Retention Marketing Specialist position at Fashion Nova?
ABOUT USFashion Nova is the world’s leading trend-to-market fashion and lifestyle brand with high-growth categories across its Women, Men, Kids, and Beauty divisions. Renowned for delivering the most-wanted styles to millions worldwide, Fashion Nova earned the title of the Top 5 Most-Searched Fashion Brand on Google in 2022, alongside Louis Vuitton and Nike.Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles. After multiple store openings, Saghian launched the e-commerce website for Fashion Nova in 2013, pioneering a disruptive social commerce model of affordable, on-trend, size-inclusive clothing online– powered by an innovative, social media-first marketing strategy.Today, Fashion Nova has amassed over 40 million social media followers, with annual sales of approximately $2 billion!The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake, 21 Savage, Saweetie, The Game, Tyga, and Offset, and its styles have been worn by many celebrities, artists, and athletes including Meg The Stallion, Ice Spice, Chris Brown, Floyd Mayweather, Rick Ross, Kourtney Kardashian, and Kylie Jenner.ROLE OVERVIEWWe are seeking a Retention Marketing Specialist who will be a tactical execution expert for customer-first, integrated marketing campaigns and initiatives. As part of our team, you will drive marketing execution in your assigned area. You will develop, implement, assess, report, and communicate on high-performing, data-driven integrated marketing tactics and campaigns.You will be the execution expert for your assigned areas, while also collaborating closely with our creative, site operations, and strategy teams to ensure the on-time, on-strategy, and highest-quality delivery of marketing campaigns and initiatives for the company.To succeed in this role, you must keep pace in a highly fluid, ever-changing, collaborative workplace. You must also have excellent communication skills and have a true passion for people.RESPONSIBILITIESOversee email, push, and SMS campaign execution; own the day-to-day execution of retention and lifecycle marketing campaigns.Develop, implement, execute, and communicate on high-performing, data-driven integrated marketing tactics and campaigns.Leverage strong project management skills and a customer-forward view of marketing communications to improve retention marketing plans.Collaborate closely with our creative and site operations teams to deliver the highest quality marketing campaigns and initiatives.Accountable for on-time, on-strategy delivery of marketing campaigns.Be the "go-to" expert in Fashion Nova’s integrated marketing campaigns and initiatives, including processes, tools, and technologies related to assigned area(s).Review and provide copy development support to the creative team for marketing materials; create well-written copy that is free from mistakes and on-brand.Manage workflow, review cycle, and approvals of marketing materials from multiple internal and external parties.Implement, update and manage campaigns end-to-end, including content creation, basic template design updates, call-to-action, landing page form development, workflow automation, A / B testing, and metrics reporting.Conduct market research to better comprehend prevailing consumer behaviors to build effective target audiences and segments for messages to drive engagement and revenue performance against KPI goals.Maintain, segment, and grow customer lists who have opted to receive emails.Keep current on email and SMS trends and policies.ROLE REQUIREMENTSA minimum of four years experience in Marketing, Communications, or related fields.Must be able to handle a wide variety of work in a fast-paced environment, balance competing priorities, and deliver on tight deadlines in a detail-oriented manner.Experience with email and SMS marketing platforms, Shopify Plus, and Google Analytics; direct experience with Klaviyo and Attentive a plus.Strong written and verbal communication skills with attention to detail.Ability to raise issues and lead project management of tactical elements of integrated campaigns.Ability to analyze and interpret data and solve practical problems.Proficient in Microsoft Office and Google Suite (e.g., Word, Excel, Sheets, Docs, etc.).BA / BS degree or equivalent work experience.English, additional language(s) an advantage.This position is onsite at our HQ, core business hours.While standard business hours are typical, occasional evening or weekend support may be needed, especially during peak seasons.BENEFITSA new State-of-the-art HQ is upcoming this year!Formalized career paths.Flat management platform.Fashion Nova Cares Program.Flexible Paid Time Off (PTO).Medical, Dental, and Vision Coverage.401k match, with immediate vesting upon eligibility.Stocked kitchens with gratis snacks and drinks.Weekly catered lunches.Summer Fridays at Headquarters.Team bonding events and programs.Employee discounts.Fashion Nova, LLC, and subsidiaries thereof, is an Equal Opportunity Employer. We are steadfast in our commitment to equal employment opportunities and pledge that these objectives are reflected in all aspects of our daily operations. We will continue to recruit, hire, train, and advance in employment qualified individuals in all job titles without regard to race, color, national origin, gender, sexual orientation, gender identity, religion, age, status as a protected veteran, criminal history, or status as an individual with a disability; and shall not discriminate against any individual, any such characteristic, nor any other classification protected by local, state and / or federal law.#J-18808-Ljbffr
