Marketing Project Manager

Job Details

Description

SUMMARY: This position provides advanced marketing support by developing, implementing, and managing various marketing projects in support of sales campaigns, product development, and corporate communications (internally and externally). This position will research market data, interpret trends and forecast potential impacts of various marketing programs and strategies. When necessary, this role will assist with creation and distribution of Investor Relations materials and reports.

Essential Duties And Responsibilities

• The Marketing Project Manager is a project execution expert who is responsible for supporting the end-to-end life cycle of moderate complexity, often multichannel, marketing campaigns
• Supports marketing strategies by ensuring projects are delivered on time, on scope and on budget
• Manage assigned business lines/branches and provide marketing strategic plan and execution
• Create and/or distribute marketing, sales reports, and forecasting information
• Schedule appointments, arrange travel and reservations for the marketing team
• Direct interaction with customers, vendors and associates via phone, letter, fax and voicemail
• Assist in the coordination of Marketing’s special meetings and presentations
• Serve as the special events' coordinator for any Corporate or Community events that Farmers National Banc Corp or its subsidiaries in which the company may participate
• Provide marketing, product placement and utilization assistance and training to various departments
• Manage various community giving programs and coordinate assistance in Corporate participation
• Responsible for maintaining the company website, including updates, banner changes, new features, social media management and some investor relations
• Research, create, implement and evaluate various marketing/product related programs
• Maintain all Master Central Information File (MCIF) data including Household (HH) information, on-boarding, sales forecasts, and profitability
• Executes marketing plans with a focus on retail, credit, and wealth management
• Record minutes for various marketing meetings
• Create Investor Relations (IR) materials, reports and proposals
• Write, and/or edit, press releases, internal and external communications and advertising copy
• Ensure that all marketing materials meet/exceed compliance guidelines prior to release/distribution
• Manage department email from internal and external sources
• Manage other marketing related activities/projects as necessary
• Complete all mandatory and elective training, including BSA (Bank Secrecy Act) and Anti-Money Laundering procedures. Maintain compliance with all appropriate rules and regulations.
• Regular, predictable attendance is an essential requirement of this position
• Complete all other duties as assigned
  
  

Education And/Or Experience

• Bachelors Degree in Business or Marketing required
• Minimum of four (4) years sales/marketing experience in a similar industry
• Reliable personal transportation is required due to the occasional need to travel to various locations throughout the company footprint on an as-needed basis. Travel may be up to 20% of the time during peak business periods
• Ability to write reports, business correspondence and procedure manuals
• Ability to effectively present information and respond to questions from groups of managers, clients, employees and the general public
• Must be able to define problems, collect data, establish facts, and determine valid conclusions and/or options
• Demonstrate the ability to interpret a variety of instructions (verbal or written) and correctly understand the expected results
• Must have strong communication skills, including the ability to proactively approach others and negotiate terms and conditions related to projects and assignments
• Proven ability to multitask effectively
• Strong computer skills are required, especially in Microsoft Word, Excel, and PowerPoint
  
  

E-Verify is used to confirm the identity and employment eligibility of all newly hired employees.

Farmers National Banc Corp. is an Equal Opportunity Employer: disability/veteran