Demo

Route Sales Associate

Farmer Brothers
Wichita, KS Full Time
POSTED ON 4/7/2026
AVAILABLE BEFORE 5/7/2026

The Route Sales Associate (RSA) consistently provides route relief and maintenance across the assigned branch locations and is responsible for providing excellent customer service. When on route, the RSA ensures customers are in-stock, serviced as scheduled, and that the beverage station is set to standard. You will be selling and delivering coffee, tea, and related products to customers in your assigned area.

 

Responsibilities

  • Provides route relief and maintenance, including vacation coverage and open route coverage, for assigned branch locations.
  • Route coverage may require travel to branch locations within territory.
  • Deliver, replenish, and rotate beverage station products on each call when assigned to a route.
  • Ensure equipment is clean and in working order, executing a minimum of one CQC (Cup Quality Check) per day.
  • Responsible for escalating customer issues quickly to the ARM and ensuring customer satisfaction.
  • Ensure customers receive delivery and service as required.
  • Manage invoices, inventory, and collections daily when on a route.
  • Responsible for increasing Revenue per Stop through identifying and closing distribution voids on core products, executing seasonal and LTO promotions, executing pricing actions and ensuring the beverage station is set to standard when assigned to a route.
  • Notify ARM of any inefficiencies, customer dissatisfaction or opportunities found while running route relief.
  • Assist ARM on customer related matters as assigned.
  • Become familiar with brewing equipment and learn to make basic repairs or adjustments.
  • Consistently execute the Farmer Brothers customer “The Farmer Brothers Way to Sell“ to drive customer satisfaction and loyalty.
  • May perform other duties as assigned including assisting in accounts receivable collections and customer service activities.
  • May perform warehousing duties when necessary.
Qualifications:

Education & Experience

  • High School Diploma or G.E.D. required.
  • Route delivery experience preferred but not required
  • Customer service background preferred.
  • Previous foodservice industry experience preferred.
  • Must be able to complete a successful DOT physical, possess a valid driver’s license and clean driving record.

 

Personal & Professional Skill Sets

  • Mechanical aptitude with company hardware and software products.
  • Proficient in assessing customer needs.
  • Fully supports and stands behind business goals.
  • Readily identifies issues, problems or opportunities.
  • Is aware of impact self has on others.
  • Uses active listening and communicates effectively with customers or management.
  • Identifies new opportunities and proactively works to grow the business.
  • Able to builds rapport and cooperative relationships with customers and work effectively with customers and employees
  • Uses sound business judgement and work independently with little supervision.

Salary.com Estimation for Route Sales Associate in Wichita, KS
$44,033 to $60,202
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