Field Marketing Specialist

About Our Opportunity

The Field Marketing Specialist (FMS) provides localized go-to-market support to individual internal teams within a designated market. This is a unique role tasked with equipping teams and individuals with local marketing and tactics, while still aligning with overall marketing strategies.

The FMS simultaneously communicates expertise about media, sponsorships, activations, creative, and marketing strategies; while balancing that expertise with accessible language and posture to invite conversation, collaboration, and a spirit of partnership with all local teammates.

This role sees marketing through the eyes of the customer and serves as a strategist, project manager, and account manager all in one.

Key Responsibilities:

• Work with sales teams to understand local marketing needs and opportunities, translating ideas and feedback into strategic opportunities, tangible deliverables, and sharing with marketing teammates for integration into marketing plans and deployment.
• Schedule and attend local retail visits with sales leaders, loan officers, and other key retail team members to help foster collaboration that will drive the development of key tactical pieces and collateral to support the retail teams and the markets they serve.
• Lead ongoing marketing calls with Regional Vice Presidents, Directors of Retail Operations, and/or Customer Care leaders to review current and upcoming marketing initiatives, obtain feedback, and provide a platform for retail teams to knowledge share across states that results in new strategies and tactics for the retail teams.
• Develop, implement, and lead ongoing loan officer panels that helps align local marketing strategies, better understand current challenges, and find additional tactics to support local sales teams.
• Serve as the subject matter expert for the markets, community, and customers within designated states, utilizing knowledge to drive successful marketing initiatives.
• Lead strategy and execution of local media plans based on market opportunity including but not limited to ad creation, media placement, and current/prospective customer campaigns.
• Lead execution of public relations efforts that align with marketing activations for local territories to help build a positive reputation for the brand.
• Collaborate with Events Managers to activate marketing communications prior, during, and post event as needed.
• Lead strategy and execution of statewide and local sponsorships with senior leadership to effectively utilize sponsorship budget to positively impact designated territory.
• Maintain local marketing and sponsorship budgets including planning, allocating, and reconciling on an ongoing basis.
• Lead negotiations of sponsorship contracts, obtaining appropriate feedback from leadership and legal as needed.
• Lead sponsorship fulfillment activities ensuring benefits/obligations are met and delivered as promised in contract.
• Lead activation of sponsorship assets including but not limited to signage, ads, booths, interviews/features, logo placement, etc.
• Educate and communicate to senior leadership, retail teams, and the association current marketing and media strategies and results.
• Assist marketing teammates through clear and timely communication of annual localized marketing plan that supports local teams.
• Assist marketing teammates with ongoing support for customer engagement, branding, Advocates, Elections, and Patronage initiatives.
• Meet on an ongoing basis with brand FMS' or Partner Marketing Manager to discuss current challenges, opportunities, and best practices for local marketing activation and ongoing maintenance of business relationships.
• Contribute to department brainstorm sessions for creating purposeful, strategic marketing solutions for a growing brand.

Requirements:

• Bachelor's Degree in marketing or related field.
• Two years of successful experience in marketing role in a corporate environment.
• Farm Credit Mid-America experience considered.