Senior Performance Creative Designer

About Fancy Lab

Fancy Lab is a performance marketing agency that helps ecommerce brands scale through creative, paid media, Shopify, email marketing, SEO, and AI-powered marketing systems.

We don’t create pretty ads.

We create creative that sells.

Every image, video, hook, headline, and angle is built with one goal:

Generate profitable revenue.

We’re looking for a senior creative who understands performance marketing—not just graphic design.

If you’re someone who watches Meta ads instead of skipping them, studies why creatives work, loves testing new ideas, and enjoys building an endless stream of winning ads, you’ll fit right in.

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The Role

You’ll own creative production from concept to final delivery.

That means you’re not waiting for someone to hand you a perfect brief.

You’ll research competitors, find winning angles, build the creative brief, generate assets using AI, edit the videos, create statics, and deliver ready-to-launch Meta creatives.

You’ll work alongside our media buyers, copywriters, project managers, and creative strategists to continuously improve performance through testing.

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What You’ll Do

Design High-Converting Meta Ads

Create performance-focused creatives for:

* Facebook

* Instagram

* Reels

* Stories

* Carousels

* Collection Ads

* Advantage campaigns

* Static ads

* Motion ads

* UGC overlays

* Product launches

* Promotional campaigns

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Build Creative Briefs

You won’t simply execute ideas.

You’ll build them.

Responsibilities include:

* Research competitors

* Study Meta Ad Library

* Analyze winning ads

* Identify customer pain points

* Develop hooks

* Create concepts

* Write production briefs

* Build shot lists

* Create storyboards

* Organize assets for creators and editors

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Video Editing (Required)

Editing is one of the biggest parts of this role.

You should be able to create:

* Meta ad videos

* UGC ads

* Product demos

* Founder videos

* Testimonial ads

* Before & after videos

* Comparison videos

* Motion graphics

* Caption animations

* Short-form vertical content

Must be proficient with:

* Premiere Pro

* After Effects

* CapCut

* DaVinci Resolve (bonus)

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AI Creative Production

AI is a required part of this role.

You should already be comfortable using AI to speed up production.

Examples include:

* AI product images

* Lifestyle composites

* Background generation

* Image expansion

* Product mockups

* AI voiceovers

* Lip-sync tools

* AI avatars

* Video generation

* AI B-roll

* AI upscaling

* AI image editing

* AI asset cleanup

Experience with tools like Midjourney, ChatGPT, Flux, Runway, Kling, Veo, ElevenLabs, Ideogram, or similar platforms is highly preferred.

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Static Design

Create:

* Meta statics

* Carousels

* Product graphics

* Offer graphics

* Landing page assets

* Email graphics

* Story creatives

* Thumbnails

* Display ads

* Promotional banners

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Performance Creative Testing

Understand that creative is never finished.

You’ll continuously create:

* New hooks

* New headlines

* New layouts

* New thumbnails

* New first-three-second openings

* New CTAs

* New offers

* New creative angles

Based on performance data.

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Creative Organization

Maintain organized:

* Figma files

* Asset libraries

* Templates

* Brand systems

* Naming conventions

* Version history

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Requirements

* 5 years creating Meta ad creatives

* Strong portfolio of ecommerce performance ads

* Excellent typography and layout skills

* Strong understanding of direct-response marketing

* Experience creating ads that convert—not just look good

* Advanced Figma skills

* Adobe Creative Suite proficiency

* Strong video editing skills

* Motion graphics experience

* Excellent English communication

* Highly organized

* Self-starter

* Able to manage multiple brands simultaneously

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Bonus Skills

Experience with:

* Shopify brands

* Klaviyo email creative

* TikTok ads

* YouTube Shorts

* Landing page design

* Product photography

* Creative strategy

* Copywriting

* AI workflow automation

* UGC production

* Creative analytics

* A/B testing

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What Success Looks Like

Within your first 90 days, you’ll be able to:

* Produce multiple Meta creatives every week

* Build complete creative briefs without assistance

* Turn performance insights into new winning concepts

* Edit high-converting ad videos quickly

* Use AI to dramatically reduce production time

* Help improve CTR, CPC, CPA, and ROAS through better creative

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Our Ideal Candidate

You don’t wait for instructions.

You spot opportunities before anyone asks.

You understand that creative is the biggest lever in Meta advertising, and you’re obsessed with figuring out why one ad scales while another dies.

You love testing.

You love iterating.

You move fast.

You care about performance as much as design.