Head of Marketing

About FanBasis

FanBasis is the full-stack growth platform for digital businesses. Whether someone is just getting started with their own business or looking to make their next million dollars, we give them the infrastructure to do it: payments, checkout funnels, community, courses, affiliate systems, analytics, and everything in between, all in one platform.

We're a fast-growing digital commerce company based in Miami, building at the intersection of payment infrastructure and the creator economy. The team moves quickly, ships constantly, and is obsessed with helping people earn from what they already know. If you want to be part of building something that makes the entire market more accessible, this is the place.

The Role

We're hiring a Head of Marketing to own and build the marketing function at FanBasis. This is a high-ownership, high-autonomy role: you'll be responsible for demand generation, lifecycle marketing, email strategy, paid media management, brand development, and performance analytics. You're building the playbook and executing it, with the resources and support to hire a team as marketing scales.

The ideal candidate has deep experience in HubSpot, has managed paid media and agency relationships, and knows how to build lifecycle automation flows that drive user adoption, retention, and cross-sell across a SaaS product. Experience at a later-stage company where these systems were already mature is a major plus: we need someone who's seen what great looks like and can build it here.

What You'll Own

Demand Generation and Paid Media

• Paid ad strategy and budget allocation across Meta, Google, and future channels
• Agency management: serve as the primary point of contact for our external media buying partner
• Ad attribution and performance analysis: optimize spend, reduce cost per acquisition, and report on ROI
• Funnel strategy: build, test, and optimize landing pages and conversion flows

Email, Lifecycle, and Automation

• Full ownership of HubSpot: campaigns, sequences, segmentation, list hygiene, and reporting
• Design and execute lifecycle automation flows: onboarding, activation, nurture, reactivation, and cross-sell
• Email deliverability management: domain warm-up, sender reputation, and inbox placement
• Map and build RevOps workflows that move users through the product journey from signup to expansion

Brand, Creative, and Content

• Oversee social media strategy and content calendar (execution handled by creative contractors)
• Develop marketing collateral: one-pagers, sales decks, and campaign assets (working with contractors)
• Build webinar infrastructure: landing pages, registration flows, email sequences, and follow-up
• Create blog, thought leadership, and educational content that positions FanBasis as a category leader

Analytics and Reporting

• Own weekly and monthly marketing performance reporting
• Campaign-level ROI analysis and attribution reporting
• Internal communication of marketing results to leadership and cross-functional teams

What We're Looking For

• 5 years of marketing experience, with at least 2 years leading or solo-owning a marketing function
• Deep, hands-on HubSpot experience: email marketing, workflows, automation, reporting, and CRM management
• Proven track record managing paid media (Meta, Google) and working with external agencies
• Strong experience building lifecycle automation and RevOps workflows for SaaS or subscription products: onboarding sequences, activation flows, cross-sell campaigns, and retention programs
• Experience at a later-stage or growth-stage company where marketing systems and lifecycle flows were already built out, and you understand what a mature marketing engine looks like
• Ability to write compelling copy: emails, ads, landing pages, and sales collateral
• Fluent in AI tools and how to leverage them across marketing: using AI for attribution analysis, creative development, sequence building, content production, and workflow automation
• Comfortable operating as a team of one initially, with the vision and ability to hire and scale a team
• Experience in fintech, B2B SaaS, or the creator economy

Bonus Points

• Experience with ad attribution platforms (Hyros, Triple Whale, Northbeam, or similar)
• Background in online education, coaching, or info-product businesses
• Experience managing a major product launch or go-to-market rollout
• Familiarity with Salesforce and internal analytics tools like Metabase

Who You Are

FanBasis is a tight-knit, in-person team in Miami. We move fast, communicate directly, and expect everyone to own their lane without being micromanaged. The right person for this role:

• Is a self-starter who takes full ownership and doesn't wait to be told what to do
• Communicates directly and clearly, no fluff, no politics
• Is comfortable in a fast-moving environment where priorities shift and you have to adapt quickly
• Willing to innovate, adapt, and learn new skills quickly in order to get the job done
• Is genuinely excited about AI and uses it daily as a force multiplier in their work
• Thrives in-person and values being in the room with the team, not behind a screen