Senior Product Manager - Loyalty

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Job Summary

The Senior Product Manager for Loyalty / Fanatics ONE will play a critical role in shaping and scaling the enterprise loyalty ecosystem across Fanatics. This leader will own and evolve the Fanatics ONE loyalty platform, including FanCash, tiers, benefits, challenges, and omni-channel engagement mechanics. Their work will ensure loyalty is deeply embedded in every fan experience across Sportsbook, Commerce, Collectibles, and Retail.

The ideal candidate combines strong technical acumen, a data and customer-centric mindset, and exceptional cross-functional influence. They can dig into systems and architecture, understand how fan data flows across products, collaborate with engineering on scalable platforms, and drive alignment across Business Units (OpCos) to unlock unified enterprise value.

Key Responsibilities

• Loyalty Strategy and Product Vision
• Define and continuously refine the product strategy for Fanatics ONE Loyalty Program, FanCash earn and burn, and cross-ecosystem loyalty challenges.
• Develop a cohesive roadmap across Business units that delivers consistent fan experiences and measurable business impact.
• Analyze industry trends, customer insights, and competitive landscapes to evolve the loyalty vision.
• Platform Ownership and Technical Leadership
• Own the Fanatics loyalty platform end to end, including architecture, capabilities, performance, and integrations.
• Write detailed user stories, acceptance criteria, PRDs, and technical requirements for platform enhancements.
• Partner with Engineering and Architecture to deliver resilient and scalable loyalty infrastructure including ledger systems, real-time triggers, data flows, APIs, and fan profile components.
• Identify and resolve technical dependencies and system gaps, and champion long-term platform health and modernization.
• Support multi-region and platform extension outside of domestic markets
• Cross-Functional and OpCo Influence
• Serve as the connective tissue between enterprise loyalty vision and operating company-specific objectives across Commerce, Sportsbook, Casino Collectibles and Events
• Collaborate closely with Marketing, Ops, Strategy, Commercial, Data, and Identity teams to ensure loyalty is embedded into all fan journeys.
• Lead cross-functional rituals that ensure alignment, clarity, and momentum across stakeholders.
• Ecosystem Activation and Partner Integrations
• Launch new loyalty experiences that deepen fan engagement across digital and physical touch points.
• Support co-branded loyalty initiatives and external partner integrations that bring the Fanatics ecosystem to life beyond first-party environments.
• Ensure cohesive loyalty activation across acquisition, engagement, retention, and reactivation funnels.
• Scalability, Data, and Personalization
• Partner with Data, Identity, and Analytics teams to evolve the Fanatics ONE profile and real-time loyalty signals.
• Enable personalization, segmentation, and lifecycle marketing driven by loyalty insights.
• Scale loyalty hooks across Commerce, Gaming, and Collectibles in ways that support experimentation and new product innovation.
  
  

Expectations of Success

• Significant increase in Fanatics ONE adoption and utilization across OpCos.
• Delivery of the FanCash roadmap including new earn and burn capabilities and ledger enhancements.
• Unified and consistent loyalty experiences across products and channels.
• Strong alignment across technical and commercial stakeholders supported by clear communication and execution velocity.
• Measurable improvements in fan engagement, retention, cross-property participation, and loyalty-driven revenue.
  
  

What You Will Do Day To Day

• Partner cross-functionally to build and enhance loyalty capabilities, journeys, and integrations.
• Write high-quality PRDs, user stories, and specifications that support engineering delivery and stakeholder alignment.
• Drive sprint planning, backlog prioritization, and product rituals with cross-functional teams.
• Analyze usage data, identify opportunities, and make data-backed decisions to improve loyalty performance.
• Understand customer needs deeply through research, fan insights, data, and market analysis.
• Support co-branded strategies, partner rollouts, and ecosystem activation efforts.
• Occasionally travel for team offsites, partner meetings, and product/eng workshops (ET hours preferred).
  
  

What We Are Looking For

• 6 or more years of Product Management experience, ideally with strong expertise in loyalty, rewards, engagement platforms, or consumer ecosystems.
• Strong technical fluency including experience working with APIs, data models, event triggers, identity systems, or platform architecture.
• Demonstrated experience building or scaling tier systems, earn and burn mechanics, or complex loyalty programs.
• Proven ability to influence both technical teams and business stakeholders and drive alignment across multiple units.
• Excellent communication skills and the ability to translate complexity into clarity for executive, technical, and operational audiences.
• Highly analytical approach with comfort experimenting, measuring ROI, and optimizing engagement funnels.
• A customer-first mindset with the ability to balance enterprise value, fan delight, and business outcomes.
• A collaborative, outcomes-oriented, and resourceful working style that thrives in cross-functional environments.
  
  

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$117,000 - $195,000 USD