What are the responsibilities and job description for the Director, Licensing position at Fanatics?
Job Description
Fanatics Licensing Management (FLM) manages an impressive portfolio including collegiate powerhouses (University of Georgia, University of Kentucky, University of Miami, University of Notre Dame, University of Oregon, and University of Wisconsin) and professional properties (NFL Players Association, Major League Baseball, Major League Soccer, and Hockey Canada).
As part of the broader Fanatics ecosystem - a leading global digital sports platform with over 100 million fans worldwide - FLM leverages the company's vertically-integrated capabilities to maximize licensing opportunities through strategic partnerships with hundreds of licensees across apparel, hard goods, and consumer products categories.
How You Will Make An Impact
The salary for this position is between $140,000 and $190,000 per year, in compliance with NYC and Atlanta salary transparency requirements. This range reflects the expected compensation based on qualifications, experience, and location. In addition to the salary, we offer a comprehensive benefits package, including:
Health, dental, and vision insurance
401(k) plan with company match
Paid time off and holidays
Professional development opportunities
Flexible work arrangements
For more, see www.benefitsatfanatics.com
We are committed to providing a supportive and inclusive work environment.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About The Team
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
Fanatics Licensing Management (FLM) manages an impressive portfolio including collegiate powerhouses (University of Georgia, University of Kentucky, University of Miami, University of Notre Dame, University of Oregon, and University of Wisconsin) and professional properties (NFL Players Association, Major League Baseball, Major League Soccer, and Hockey Canada).
As part of the broader Fanatics ecosystem - a leading global digital sports platform with over 100 million fans worldwide - FLM leverages the company's vertically-integrated capabilities to maximize licensing opportunities through strategic partnerships with hundreds of licensees across apparel, hard goods, and consumer products categories.
How You Will Make An Impact
- Lead and mentor a team of client managers, fostering professional development and ensuring exceptional service delivery
- Serve as primary strategic contact for select high-profile clients, building trusted relationships with senior executives
- Develop and execute comprehensive strategic plans for each client, including growth strategies and category expansion
- Drive revenue optimization by identifying new opportunities, improving deal terms, and maximizing royalty compliance
- Lead quarterly and annual business reviews with clients, presenting performance metrics and strategic recommendations
- Oversee major contract negotiations for licensing agreements, renewals, and amendments
- Partner with business development to ensure new deals align with client objectives and brand standards
- Develop and implement client management best practices across FLM while allowing for customization
- Manage P&L responsibility for assigned accounts, including revenue forecasting and resource allocation
- Represent FLM and clients at major industry events as a thought leader in sports licensing
- Build relationships with key stakeholders across client organizations including C-suite executives
- Drive innovation in licensing strategies, exploring new categories, channels, and partnership models
- Bachelor's degree in Business, Marketing, Sports Management, or related field, or equivalent combination of education and experience
- 10 years of progressive experience in sports licensing or brand management
- Minimum 5 years of people management experience with proven team leadership
- Track record of managing major client relationships and driving significant revenue growth
- Deep understanding of sports licensing ecosystem including leagues, teams, and collegiate athletics
- Exceptional communication skills with ability to influence C-level executives
- Strong financial acumen with P&L management experience
- Strategic thinking balanced with operational execution capabilities
- Expert negotiation skills with complex, high-value deal experience
- Advanced proficiency in Microsoft Office and CRM systems
- Ability to travel
- MBA or advanced degree
- Experience with professional sports leagues or collegiate athletic departments
- Established sports licensing industry network
- International licensing experience
- Digital commerce and D2C strategy background
- NIL and collegiate athletics knowledge
- Change management track record
The salary for this position is between $140,000 and $190,000 per year, in compliance with NYC and Atlanta salary transparency requirements. This range reflects the expected compensation based on qualifications, experience, and location. In addition to the salary, we offer a comprehensive benefits package, including:
Health, dental, and vision insurance
401(k) plan with company match
Paid time off and holidays
Professional development opportunities
Flexible work arrangements
For more, see www.benefitsatfanatics.com
We are committed to providing a supportive and inclusive work environment.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About The Team
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
- Build Championship Teams
- Obsessed with Fans
- Limitless Entrepreneurial Spirit
- Determined and Relentless Mindset
Salary : $140,000 - $190,000