Integrated Marketing Associate

Job Description

The Integrated Marketing Associate helps plan and execute omni-channel campaigns across the sports calendar year. You will support end-to-end campaign management, ensuring the Fanatics Sportsbook brand shows up consistently across paid media, organic social, CRM, product, retail, partnerships, and press. This role is ideal for a highly organized, detail-driven marketer who thrives

in fast timelines and cross-functional coordination.

Responsibilities

• Support day-to-day management of integrated campaigns across key sports moments (NFL, NBA, March Madness, playoffs)
• Build and maintain campaign calendars, timelines, deliverable trackers, and cross-functional workflows.
• Coordinate omni-channel go-to-market plans across paid media, CRM, social, influencer/talent, press, product, and retail.
• Develop and manage integrated creative briefs and channel briefs that translate strategy into execution.
• Ensure consistent messaging, offer mechanics, and creative alignment across all channels and touchpoints.
• Manage cross-functional standups, reviews, and approvals to drive clarity and accountability.
• Support QA to ensure accuracy, timing, and proper flighting.
• Track campaign performance and support post-campaign recaps with insights, learnings, and next-step recommendations.
• Maintain internal templates, best practices, and playbooks that enhance speed and campaign quality.
• Assist with talent, partnership, and experiential campaign coordination as needed.
  
  

Required Qualifications

• 2–4 years of hands-on experience in integrated marketing, campaign management, social/content marketing, brand marketing, or related cross-functional roles.
• Exceptional project management, timeline ownership, and attention to detail.
• Ability to translate strategy into actionable next steps for cross-functional teams.
• Comfort managing multiple simultaneous campaigns under tight timelines.
• Clear, concise communicator who can work effectively with creative, brand, media, product, and leadership stakeholders.
• Strong understanding of sports culture, seasonal sports rhythms, and bettor behavior.
  
  

Nice to have

• Experience in sports, gaming, entertainment, or regulated industries.
• Familiarity with integrated campaign analytics and post-campaign reporting.
• Experience supporting talent/influencer campaigns or partnership marketing.
• Working knowledge Airtable or similar workflow tooling.
  
  

The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program.

• Salary Range: $70,000-$80,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed).
  
  

No visa sponsorship available.

In addition to the base and bonus full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits and more. For information about our benefits, please visit https://benefitsatfanatics.com.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About The Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.