Marketing Specialist

Looking to grow your marketing career in a hands-on role? You’ll support a wide range of initiatives from planning through execution.

We have an opening for a Marketing Specialist to join our team. The Marketing Specialist supports the development and execution of marketing strategies across branded products, industry initiatives, and internal communications. This role manages day-to-day marketing activities including market research, campaign planning, content creation, vendor coordination, trade show execution, and event planning. The position also oversees the company’s digital presence through website updates and social media management, ensuring marketing materials and messaging are consistent, effective, and aligned with business goals.

Freshpack is a custom cheese packaging company that develops and innovates cheese products and packaging. Our products can be found in all 50 states and in most major retailers. Over the past 25 years, our team has grown from 15 to 270 employees. It is an exciting time to join our team, as we are poised for substantial growth over the next 3-5 years.

Responsibilities

• Strategy for each marketing avenue
  • Market research
    • Develop and execute plans to test new items/flavors/packaging to gauge customer interest and appeal
    • Review market sales data & trade publications to identify trends and opportunities
    • Competitive analysis and in-store reach
  • Marketing plan
    • Budget
    • Timeline
    • Measurables
• Develop, create, and maintain marketing collateral
  • Posters, signs, sell sheets, presentations, swag, trade show booth, etc.
• Manage marketing vendors
  • Website hosting & development in collaboration with IT
  • Graphic design
  • Print/collateral
• Tradeshow plan and execution
  • Registration
  • Booth design
  • Product and collateral logistics
• Social media management
  • Manage and maintain company social media presence across platforms (LinkedIn, Instagram, Facebook) with regular, engaging content
• Maintain company and brand websites, including updating content, images, and functionality as needed
• Plan and coordinate company events and engagement activities
  • Company-wide events
  • Milestone celebrations
  • External-facing events
  • Coordinate event logistics including vendors, food, materials, scheduling, and communication
• Provide backup support to customer service
  • Customer order entry
  • Shortage communication and follow-up

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field
• 1-3 years of experience in a marketing role
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), social media platforms, WordPress, and Adobe Creative Suite (or Canva)
• Ability to multitask, prioritize, and manage time effectively
• Excellent communication and critical thinking skills
• Strong administrative and organizational skills and attention to detail
• Prior experience with event planning preferred
• Knowledgeable in a CRM system preferred

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer

Schedule

• Flexible around normal business hours (1st shift M-F)

Benefits

• 10% quarterly bonus potential
• Medical, dental, vision insurance & more!
• 401(k) program
• Referral program
• Get paid every Friday!