What are the responsibilities and job description for the Social Media Marketing Manager position at FAM Vans?
About FAM Vans
Established in 1990, FAM Vans is California’s leading pre-owned commercial vehicle dealership. From our Fountain Valley headquarters, we have proudly served as the comprehensive work vehicle solutions provider for tens of thousands of customers across the U.S.
About the Role
The Social Media Marketing Manager will own our social media presence and help drive brand awareness and customer growth. This is a role for someone who can produce, edit, and post content on a consistent cadence, manage email marketing campaigns, develop brand collaborations, engage with customers across our social and messaging channels, and is fluent in modern AI tools. We’re looking for a creative, motivated team player who is fluent in modern AI tools, eager to bring fresh ideas to the table, and excited to join a fun, growing company with a balanced culture and a supportive, family-like atmosphere.
Flexible Arrangements
We're open to full-time, part-time, or freelance arrangements for the right candidate. For example, this could be a freelance engagement focused on going live, producing content, and establishing our posting schedule
Responsibilities
Content Creation & Social Media Management: Own and grow our social media presence across Instagram, TikTok, YouTube, and Facebook; produce, edit, and post compelling content on a regular cadence aligned with brand goals
Email Marketing: Build, segment, and execute marketing campaigns to nurture leads and drive repeat business
Campaign Development: Design and execute organic multi-channel marketing campaigns to generate leads and boost brand visibility
Digital Advertising: Work alongside our digital advertising lead to assist with paid campaigns, SEO, and reporting – providing creative assets, copy, audience input, and an extra set of capable hands wherever they’re needed
AI-Powered Workflow: Leverage AI tools to accelerate content creation, copywriting, image and video editing, customer response drafting, research, and reporting
Brand Collaborations & Influencer Partnerships: Identify, develop, and manage relationships with influencers, brand partners, and collaborators in the commercial vehicle and trades space
Event Marketing: Plan and execute participation in industry events and trade shows to position FAM Vans as a leader in commercial vehicle solutions
Must-Haves
- 2 years of digital marketing or social media experience producing content and using analytics tools
- Experience with Facebook, Instagram, TikTok, and YouTube
- Demonstrated proficiency with AI tools (e.g., ChatGPT, Claude, or similar) for content generation, editing, and workflow automation
- Experience with content marketing, email marketing, and lead generation strategies
- Skills in graphic design, video editing and photography
- Creative mindset with an eye for visual content
- Excellent organizational and communication skills
- Ability to adapt and work collaboratively in a team-oriented environment
Nice-to-Haves
- Bachelor’s degree in Marketing, Communications, Business or a related field
- Experience in the automotive industry
- Deeper expertise in paid media, SEO, or performance marketing – ideally someone who could grow into owning more of that work over time
- Comfort going live on social platforms in addition to producing recorded content
- Experience with marketing automation, CRM, or email platforms
- Familiarity with Google Analytics, Google Search Console, and Meta Business Suite reporting
- Bilingual in English and Spanish