What are the responsibilities and job description for the Social Content Producer position at Fallen Media?
Who we are
Fallen Media is the world’s largest short-form content studio, producing some of the most popular shows on social media—What’s Poppin, Street Hearts, Subway Oracle—and partnering with leading brands including Dunkin, Walmart, Samsung, and many more.
What we’re looking for
This is a full-time, on-site role for a Social Content Producer located in the New York City Metropolitan Area. We’re seeking a creative, resourceful, and highly organized Social Content Producer to launch and manage original shows built for TikTok, Instagram, YouTube Shorts, and the next big social platforms. In this role, you’ll own projects end-to-end—from pre-production and casting, to shoots and post-production—while keeping everything on track, on brand, and optimized for performance. The ideal candidate thrives in a fast-paced environment, balances creativity with organization, and knows how to turn ideas into highly engaging, shareable video content.
Responsibilities
- Act as the “showrunner” for your series, owning the process from concept to launch
- Manage timelines, budgets, staffing, and deliverables to ensure projects hit deadlines
- Lead pre-production: research, scripting, casting/talent sourcing, crew coordination, and locations
- Produce and direct shoots, working closely with talent on- and off-camera
- Collaborate with editors and provide clear, constructive creative feedback
- Build and oversee a network of freelancers and collaborators
- Drive branded campaigns from ideation through delivery
- Monitor performance and adapt content based on audience growth and engagement trends
Who You Are
- A digital video native who lives and breathes TikTok, Instagram, and short-form culture
- Skilled at creating fun, engaging, and shareable content that connects with social-savvy audiences
- A confident multitasker who can juggle multiple projects and deliver consistently
- A clear communicator with strong creative instincts and organizational chops
- Someone who thrives in startup environments—nimble, scrappy, and ambitious
- Always online, always spotting what’s next in culture and content
Qualifications
- 3 years of production experience, ideally in digital/social video
- Strong project management skills with proven ability to oversee multiple pipelines
- Demonstrated success in producing shareable, high-performing social content
- Deep familiarity with TikTok trends and Gen Z content styles (your FYP is your proof!)
- Strong creative feedback skills and a sharp sense of timing/pacing in video
- Content creator experience is a big plus
Salary Range
$70,000 - $85,000. Subject to further discussion based on qualifications and experience.
Salary : $70,000 - $85,000