What are the responsibilities and job description for the Social Media & Content Manager position at Falcon Construction?
Social Media & Content Manager (As-Needed Role)
Falcon Construction is seeking a motivated and creative Social Media & Content Manager to join our Fort Lauderdale team. This flexible, as-needed position is ideal for someone who thrives on creative autonomy and wants to help energize our digital presence.
Position Summary
This role is designed for a self-starter who can take initiative with minimal oversight. You’ll be responsible for developing and executing social media content that highlights our projects, showcases our team, and increases brand visibility—primarily through Instagram and LinkedIn. Ideal for freelancers or professionals looking to take on a side project.
Key Responsibilities
Content Creation & Strategy
Falcon Construction is seeking a motivated and creative Social Media & Content Manager to join our Fort Lauderdale team. This flexible, as-needed position is ideal for someone who thrives on creative autonomy and wants to help energize our digital presence.
Position Summary
This role is designed for a self-starter who can take initiative with minimal oversight. You’ll be responsible for developing and executing social media content that highlights our projects, showcases our team, and increases brand visibility—primarily through Instagram and LinkedIn. Ideal for freelancers or professionals looking to take on a side project.
Key Responsibilities
Content Creation & Strategy
- Create engaging content that highlights projects and team members
- Publish approximately 4–5 social media posts per week
- Maintain a consistent, professional brand voice
- Manage Instagram and LinkedIn accounts
- Monitor engagement and adjust strategies as needed
- Make periodic edits and updates to the company website
- Keep content fresh and relevant to current work
- Adjust Google AdWords settings to improve searchability
- Apply basic SEO best practices
- Work independently with very limited direction
- Bring fresh ideas and trends to our online platforms
- Proactively identify opportunities to elevate our digital brand
- Experience in content creation, social media, and digital marketing
- Familiarity with Google AdWords and website CMS platforms
- Excellent communication and visual storytelling skills
- Strong organizational habits and self-discipline
- Graphic/video editing a plus
- This is not a full-time or traditional part-time role
- Work is flexible and as-needed, based on weekly post targets and site updates
